R. White's Lemonade
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R. White's Lemonade is a brand of a carbonated soft drink, which is produced and sold in the UK by Britvic.
R. White's is a brand of lemonade that has been produced for over 150 years. Robert and Mary White produced the first R. White's lemonade in Camberwell, London, in 1845. Their home-made lemonade was regarded as so refreshing that it was bought by H.D. Rawlings in 1891. The brand merged with Britvic's in 1986 when Britvic and Canada Dry Rawlings Ltd. merged.
In 1973 the popular Secret Lemonade Drinker advertising campaign was launched, devised by Rod Allen who wrote the slogan. The adverts featured the actor Royce Mills, dubbed with the voice of Ross MacManus (father of Elvis Costello). MacManus wrote the song, with his son providing the backing vocals.
R. White's contains real lemons and is available as a diet, cloudy or normal drink.
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[edit] Trivia
"1973 saw the launch of the brand’s most famous advertising campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross McManus, the father of singer Elvis Costello) wrote and sang the original song, with his teenage son, providing backing vocals. The ad won a silver award at the 1974 International Advertising Festival." [1]
The brand was absorbed by the Britvic Corporation in 1986 when Britvic and Canada Dry Rawlings Ltd, merged. This product, formerly made using real sugar, has (as of 2006) changed the traditional recipe replacing sugar with Aspartame, Saccharin & Acesulfame K.
