Portal:R&B and Soul Music/Selected article/14
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"What Goes Around.../...Comes Around" is a song performed by American pop singer Justin Timberlake. The track was created after Justin and collaborators Timbaland and Nate "Danja" Hills were fooling around Timbaland's studio in Virginia Beach. They produced the song for Timberlake's second solo studio album, FutureSex/LoveSounds (2006). The song has similarities to "Cry Me a River"; although Timberlake disclosed to whom he wrote the song, the public had generated their lyrical interpretation.
The track was released as the third single from the album early in 2007. It became Timberlake's third consecutive number-one single on the Billboard Hot 100. The international chart performance of the single failed to match its domestic success, never reaching the top spot. The single's music video features "real" artists and is considered a short film. "What Goes Around.../...Comes Around" was certified multi-platinum.
The song received mixed responses from critics. It was nominated for Record of the Year and won Best Male Pop Vocal Performance at the 50th Annual Grammy Awards.
After the release of his debut solo album Justified in 2002, Timberlake thought he "lost his voice" in the sense of "not liking what he was doing".He felt "burnt out" after Justified's release; this partly changed his career's direction, opting to work in films and took a break from the music industry.[1]