Quiksilver
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- For other uses, see Quicksilver.
| Quiksilver, Inc. | |
|---|---|
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| Type | Public (NYSE: ZQK) |
| Founded | Australia (1970) |
| Headquarters | Huntington Beach, CA,  USA |
| Key people | Robert B. McKnight, CEO & Chairman of the Board |
| Products | Apparel, sporting goods |
| Revenue | ▲ $2.362 billion USD (2006) |
| Net income | ▲ $107.12 million USD (2006) |
| Employees | 7,875 |
| Website | Quiksilver website |
Quiksilver, Inc., based in Huntington Beach, California, is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Its logo, inspired by Hokusai's woodcut The Great Wave off Kanagawa[citation needed], consists of a large wave with a mountain on a red background.
The company also markets a line of apparel for young girls and women, under the brand Roxy, named after the daughter of one of the founders.[citation needed] Its logo consists of two copies of the Quiksilver logo, one reflected, forming a heart. Quiksilver owns Skis Rossignol, but is pursuing a sale of the ski business.[1] It owned golf-equipment maker Cleveland Golf up until October 31, 2007, when it sold the company to a Japanese sporting goods company.[2]
The company's DC and Hawk brands are also synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach- and water-oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, and LOOK brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
Quiksilver also carries a line of high-end apparel and accessories under its QuiksilverEdition brand. In the fall of 2008, Quiksilver will introduce its newest brand, Quiksilver Women's, aimed at the 18 to 24-year-old demographic.
Quiksilver also supports the worldwide boardriding community through its self-titled foundation launched in 2005. The Quiksilver Foundation works to provide environmental, educational, health and youth-related projects to worthy boardriding communities around the globe.
Quiksilver Travel also offers snow and surf travel packages to exotic locations such as Samoa, Peru and Costa Rica.
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[edit] Quiksilver Today
Quiksilver operates over 600[3] stand-alone stores in major cities across Australia, New Zealand and the Pacific, Europe, North and South America, Asia, and Africa. There are two types of Quiksilver operated stores which are known as either "Boardrider" or "Outlet" stores. Their products are also sold in many other outlets across the world such as the Fells Point Surf Company or the Ron Jon Surf Shop. In addition, the company operates a number of separate Roxy stores.
As of 2008, Quiksilver sponsors around 500 amateur and professional surfers, snowboarders, skiers, and skateboarders. Among them are surfer Kelly Slater and skateboarder Tony Hawk. They also have the naming rights to the Quiksilver Pro surfing tournament for men and Roxy Pro tournament for women in Gold Coast (Australia) and France.
[edit] Quiksilver Women's
After four decades marketing primarily towards males, Quiksilver developed a line of clothes for women. The collection includes a full range of knits, wovens, dresses, denim, essentials and organic cotton tees.
siteLA
As part of the introduction of its new collection for women, Quiksilver selected six women to be Visionaries in Residence at Quiksilver’s siteLA, a communal work and exhibition space in the Silver Lake neighborhood of Los Angeles, California. The residency program is a year-long engagement for women working in and across creative cultural fields. Although they have been selected for their independent projects, they share a communal workspace and together create public programs and host special events at siteLA.
The six Visionaries in Residence are:
• Beth Jones – Fashion blogger and aspiring entrepreneur opening up her own “Vintage Society” clothing shop.
• Sara Anderson – Artist, performer and connector who inspires art for people of all ages, genders and economic backgrounds through collaborative drawing, video, dance and sound.
• Dorothy Lee – Bicycling activist and safety advocate empowering women to safely cycle around Los Angeles.
• Jesse Rodato – Architect, interior designer and humanitarian developing mobile playgrounds, skate parks and urban shelters for inner city youth.
• Khrystyne Zurian – Automotive designer creating the interior and exterior of a concept vehicle that reflects the active, healthy and eco-friendly experience of independent and creative young women.
• Pilar Dias – Talented singer and songwriter working on her solo project, a bilingual record that she is recording and promoting through siteLA.
[edit] Quiksilver milestones
2008: Kelly Slater wins the inaugural contest of the 2008 Men's ASP World Championship Tour, the Quiksilver Pro on the Gold Coast of Australia, furthering his record with 35 ASP World Tour Victories
2007: Kelly Slater Wins at Trestles, sets new World Record with 34 ASP World Tour Victories - Quiksilver's Dane Reynolds landed the most coveted surf magazine photo of the year for an image captured during the filming of Young Guns 3 in Bali. Adam Durrant becomes the youngest surfer to accept and award at the 2007 surfer poll awards for best male performance. - Travis Rice wins the Snowboard US Open. - Quiksilver Inc. announces launch of Women’s line for fall 2008 - Adam Durrant scores best performance by a male at the 2007 surfer poll awards.
2006: Quiksilver released the 320-page, full color book The Mountain & the Wave, The Quiksilver Story. - Dane's movie "First Chapter" won for Best Male Performance in a Video and, most importantly, Video of the Year at the Surfer Poll Awards. Kelly also took out yet another first in the Reader Poll. - Quiksilver announces opening of new Mountain Center in Park City, Utah.
2005: Quiksilver Foundation is established - Danny Way jumped the Great Wall - Kelly Slater wins record breaking 7th World Title
2004: Quiksilver acquires DC Shoe Company - QSE partners with Airstream - “The Quiksilver Crossing” comes to America
2003: Quiksilver continues involvement with environment, education, and science with projects “Quikscience Challenge” and “Adopt-A-Village” - Roxy teams up with MTV to launch Surf Girls TV show - Q.S. Entertainment teams up with Fox TV to launch 54321 TV Show - Quiksilver announces joint venture for retail expansion into Mainland China with partners Glorious Sun
2002: Quiksilver Inc. and Quiksilver Asia Pacific merge to form global operating entity - Quiksilver designs revolutionary new wetsuit. “The Cell” is for all degrees of surfing. Revolutionary design, increased flexibility, lighter in weight, total freedom!
2001: Kelly Slater goes back on tour, un-retires
2000: Quiksilver, Inc. established the Quiksilver trademarks world wide with the acquisition of all of the shares in Quiksilver International - QS forms alliance with Tony Hawk to create signature apparel line, “Hawk” is launched - First Roxy store opens. first Roxy surf camp established
1999: The “Quiksilver Crossing” is launched. The greatest surf adventure ever with a strong environment focus - Josh Ashworth redefines golfwear at Quiksilver with “Fidra” - Quiksilver Inc. moves to Huntington Beach
1998: Kelly Slater wins his sixth ASP world title and Quiksilver goes one, two, three in the world with Kelly, Mick Cambell, and Danny Wills - Quiksilver Inc. lists on the New York stock exchange. Bell rings for ZQK - Kelly Slater retires
1997: Quiksilver.com - Kelly Slater highest money earner in ASP history 1996
1996 - Quiksilver creates “Winter Sorts Division” with boards, boots, bindings, accessories and outerwear in conjunction with Mervin
1995: Quiksilver sets the ultimate in standard in professional surfing events by staging the inaugural “Quiksilver Pro” at G-Land Indonesia
1994: Lisa Anderson signs with Roxy and becomes women’s ASP world champion - Roxy introduces first girls boardshort
1993: Roxy launches “Double Heart” logo - Quiksilver acquires “Raisins” swimwear
1991 - QS “Boys” begins. “Silver Edition” division begins with “QUE” - Quiksilver Inc. acquires Quiksilver Europe, moves towards creating one global company
1990: Kelly Slater signs with Quiksilver - World champion halfpipe snowboarder Shaun Palmer signs with Quiksilver - Quiksilver introduces “Roxy” brand to surf market
1989: 20 year anniversary of Quiksilver brand
1988: Quiksilver and Tom Carroll create surfing history when the twice world champion signs an exclusive contract for $1 million, the most lucrative deal in the sport
1987: Jack Johnson signs with Quiksilver
1986: Quiksilver Inc. in the United States goes public
1984: 1st “Quiksilver in memory of Eddie Aikau” Big Wave contest held at Sunset Beach, HI, won by Denton Miyamura
1981: Quiksilver commissions Los Angeles designer Ray Smith to update the mountain and wave logo
1980: Quiksilver introduces “Echo Beach” boardshorts featuring radical print design with polka dots harlequins, stars and checks
1978: Quiksilver sponsors its first team riders, Rabbit Bartholomew and Bruce Raymond. Rabbit goes on to win the world title
1976: Jeff Hackman is granted the Quiksilver license. Jeff Hackman and Bob McNight team up to start Quiksilver USA in Newport Beach. Start selling boardshorts out of the back of a green VW bus
1974: U.S. manufacturing (Quiksilver) first exports boardshorts to the Lightning Bolt shop in Hawaii
1970: Quiksilver boardshorts with a swan logo make their first appearance in Australian surf shops. Soon replaced by the first “Mountain and Wave" logo
1969: At the Rip Curl factory in Torquay, Australia, Alan Green starts working on prototypes for a new kind of board short, using aspects of wetsuit technology, such as snaps and Velcro flies
[edit] References
- ^ Winter's Over for Quiksilver. Huntington Beach Independent (2008-02-14). Retrieved on 2008-02-15.
- ^ Quiksilver Sells Cleveland Golf Unit (2007-10-31). Retrieved on 2007-11-30.
- ^ December 31, 2007 10-K filing with the Securities and Exchange Commission The 10-K filing shows 406 company owned and 207 independent retailers under license.
