Quantcast

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Quantcast
A screen-shot of Quantcast's main page.
Screen-shot of Quantcast's front page.
URL http://www.quantcast.com
Type of site Web traffic and Web ranking
Registration Optional
Available language(s) English
Owner Quantcast Corporation
Created by Quantcast Corporation

Quantcast is a Web site that is based on viewing the statistics of other Web sites. Quantcast Corporation's prime focus is to analyze the Internet's Web sites in order to obtain accurate statistics. Like Alexa, Quantcast rates Web pages by ranks. However, Quantcast does not require a tool bar to be installed upon one's browser to obtain statistics. Instead Quantcast has codes inside Web pages that keep track of the traffic towards those Web sites.[1] Using this mechanism Quantcast can provide thorough details about Web pages. Some of this information includes whether the Web page viewer is a male or female, whether the average viewer makes $30,000 USD annually or $100,000 USD annually, the age group of the viewer and the amount of U.S. homes the Web site reaches. Quantcast also provides affinities revealing other popular sites that the average viewer browses. For instance a person browsing a page on Quantcast aimed towards music might also browse sites based on music downloads.[2][3]

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