Pyeonghwa Motors

From Wikipedia, the free encyclopedia

Pyeonghwa Motors
Pyeonghwa Motors.gif
Korean name
Hangul 평화자동차
Hanja 平和自動車
Revised Romanization Pyeonghwa
McCune-Reischauer P'yŏnghwa

Pyeonghwa Motors (also spelled Pyonghwa a korean language word for "peace") is the sole car manufacturer and dealer in North Korea. It is a joint-venture in Nampo between Pyonghwa Motors of Seoul (South Korea), a company owned by Sun Myung Moon's Unification Church, and the North Korean Ryonbong General Corp. The joint venture produces two small cars under licence from Fiat, and a pick-up truck and an SUV using complete knock down kits from Chinese manufacturer Dandong Shuguang.

Pyeonghwa has the exclusive rights to car production, purchase, and sale of used cars in North Korea. However, most North Koreans are unable to afford a car. Because of the very small market for cars in the country, Pyeonghwa's output is reportedly very low. Erik van Ingen Schenau, author of the book Automobiles Made in North Korea, has estimated the company's total production in 2005 at not more than around 400 units.[1]

Contents

[edit] Models and partnerships

an advertising board of "Pyeonghwa Motors" in Pyongyang
an advertising board of "Pyeonghwa Motors" in Pyongyang

In summer 2006, the North Korean government magazine Foreign Trade, which advertises North Korean products, published a photograph of a new luxury car produced by Pyeonghwa, the Junma,[2] which appears to be a rebadged version of the South Korean SsangYong Chairman. [3] The Chairman bears a strong resemblance to Mercedes-Benz cars, which are favoured by North Korean government officials, and is indeed based on an old Mercedes design, the W124 E-Class.

In the same year, Pyeonghwa also reached an agreement with Chinese manufacturer Brilliance China Auto to assemble its Jinbei Haice vans, which are based on an old version of the Toyota Hiace.[4][5] In 2007, Pyonghwa introduced Brilliance's Junjie car under the name Hwiparam II. (The original Fiat-based Hwiparam still appears on Pyeonghwa's website.)[6]

The Premio and Pronto are also sold in Vietnam by Mekong Auto,[7] which is part-owned by companies connected to the Unification Church.[8] (Mekong Auto has sold Fiat cars in Vietnam since 1995, and this relationship may have led to Pyeonghwa assembling Fiats in North Korea.)

[edit] Joint-venture stockholders

[edit] Car models

  • Hwiparam (휘파람 - Whistle) - based on the Fiat Siena
  • Ppeokkugi (뻐꾸기 - Cuckoo) - based on the Fiat Doblò
  • Premio (also known as Cuckoo 3) - based on a Dandong Shuguang pick-up
  • Pronto (also known as Cuckoo 2) - based on a Dandong Shuguang SUV
  • Junma - apparently based on the SsangYong Chairman
  • Hwiparam II - based on the Brilliance Junjie

[edit] History

  • 1999, April - founded by the Unification Church
  • 2000, January - the joint-venture with Ryonbong is announced
  • 2002, April - first production line in Nampo was completed and the first Hwiparam was produced
  • 2004 - Premio and Pronto introduced

[edit] Notes

[edit] See also

[edit] External links

(Korean) * Official website, in Korean

(Spanish) * A Spanish article with a few photos