Purple Moon

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Purple Moon was a software company based in Mountain View, California, targeted at young girls between the ages of 8 and 14. They debuted their first two games—Rockett's New School and Secret Paths in the Forest—in 1997. Both games were more or less visual novels and encouraged values like friendship and decision making. The company faced much criticism including charges of sexism (mostly due to their belief that girls would not enjoy the more popular action-oriented games often associated with boys and young men) and ethnic stereotyping. The company folded in 1999 and merged with Mattel, creators of Barbie, one of the most famous and well-known franchises aimed at young girls.