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Pure Morning was a single by alternative band Placebo, taken from their second album Without You I'm Nothing.
The song was initially recorded as a b-side, but the band liked it so much that they decided to put it on the album; it is usually considered to be their second most played song, shadowed only by "Every You, Every Me".[citation needed] The most recognisable pattern to the song is the repetition of the line A friend in need's a friend indeed at the beginning of each verse. The song has been featured often in British television advertisements.
The video, directed by Nick Gordon, portrays police attempting to negotiate Brian Molko's character down from a building he is about to jump off. Band members appear briefly as rubberneckers. At the climax of the video, Molko crosses his fingers and jumps off the building but lands on the side half-way down and proceeds to walk down the wall.
This song was also included as track 12 on Big Shiny Tunes 3.
[edit] Track Listing
- "Pure Morning" (single edit) - 4:00
- "Mars Landing Party" - 1:45
- "Leeloo" - 5:19
- "Pure Morning" - 4:22
- "Needledick" - 1:13
- "The Innocence of Sleep" - 3:46
