Pure Digital
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Pure Digital is a British consumer electronics company, based in Kings Langley, Hertfordshire. Pure is a division of another Hertfordshire, UK-based company, Imagination Technologies, which primarily builds processors and graphics chips.
The company offers digital radios using the DAB system which are widely marketed in UK stores and via online suppliers. The principal product is the Pure Evoke series of digital radios.
[edit] Camcorders
This company is not to be confused with Pure Digital Technologies, an American company which well known for its line of one-time use digital camcorders, as well as the Flip Video brand of reusable camcorders. Their website can be found at www.theflip.com.