Portal:Psychology/Selected psychologist/3
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The Nobel laureate Daniel Kahneman (born March 5, 1934 in Tel Aviv), is a key pioneer and theorist of behavioral finance, which integrates economics and cognitive science to explain seemingly irrational risk management behavior in human beings.
He is famous for work done in collaboration with Amos Tversky and others in establishing a cognitive basis for common human errors using heuristics and in developing prospect theory.