Portal:Psychology/Selected psychologist/2
From Wikipedia, the free encyclopedia
John Broadus Watson (January 9, 1878–September 25, 1958) was an American psychologist who established the psychological school of behaviorism, after doing research on animal behavior. He is known for having claimed that he could take any 12 healthy infants and, by applying behavioral techniques, create whatever kind of person he desired. He also wrote about childrearing, worked in advertising and conducted the controversial Little Albert experiment. Later he went on from psychology to become a popular author on child rearing, and an acclaimed contributor to the advertising industry.
