Proxicom

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Proxicom
Image:Proxicom-logo.gif
Type	Private
Founded	1991
Headquarters	Reston, Virginia, United States
Key people	Paul Cooley, CEO Paul Murray, CFO Blue Van Dyke, EVP, Sales and Marketing Ann Gaglioti, EVP, Operations Tim Warder, SVP, Corp. Strategy
Industry	Automotive, Financial Services, Retail & Consumer Goods, Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods
Products	Interactive Strategy & Optimization; Creative Design & User Experience; Marketing Services; Technology, Development & Systems Integration

Proxicom, Inc. is an interactive agency that develops custom-tailored interactive and web-enabled solutions for Global 1000 organizations. Founded in 1991 by American entreprenuer and philanthrophist Raul Fernandez (entrepreneur), Proxicom is considered one of the original interactive professional services organizations from the dot com era. Proxicom provides creative, strategic, technical, analytical and marketing solutions across a number of select industries including: Automotive, Financial Services, Retail & Consumer Goods (CPG), Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods.

1 History of Proxicom
2 Services
3 Sample of Clients
4 Recent Developments
5 External links
6 References

[edit] History of Proxicom

[edit] Overview

Proxicom, originally known as Proxima, was conceived as a systems integrator based in Reston, Virginia. During the mid- and late nineties, Proxicom grew dramatically as it focused on the design and development of websites for companies including MCI, America Online, Marriott, Prudential, Morgan Stanley, and ExxonMobil.

In 1998, Proxicom expanded rapidly, purchasing two organizations based on the west coast of the United States. The first acquisition was a technical integration firm located in San Francisco, California named Ibis Consulting. The second purchase was a user experience and creative design boutique entitled Ad Hoc based in Sausalito, California. With these additions, Proxicom established a nationwide presence with 7 office locations and greater than 1,500 staff personnel.

On November 1999, Proxicom became a publicly traded organization listed on the NASDAQ stock exchange under the trading symbol PXCM. This IPO netted Proxicom investors $58.5 million and Proxicom became known as one of the “little five”—competing against the likes of MarchFirst/CKS-Web, Sapient, Scient, and Viant—within the interactive consulting arena.

At the conclusion of 2000, Proxicom generated more than $200 million in revenue across approximately 1,700 consultants.

[edit] The Dot Com Bubble

In April of 2001, Proxicom was purchased by Dimension Data, a South African based networking services company. Dimension Data focused on the design, development, and construction of networking systems for global organizations. The goal of the Proxicom purchase was to quickly establish a services practice and brand presence within the United States.

[edit] The Rebirth

The year 2004 brought new life to Proxicom as The Gores Group LLC (Gores' Web Site), a privately held investment firm based in Los Angeles, California, purchased Proxicom from Dimension Data. In 2005, Proxicom expanded its industry offerings through the purchase of a healthcare services firm, Daou Systems, Inc. Through diligent management and financial oversight, Proxicom leadership and the Gores Group successfully navigated the hurdles of the .com era to reestablish Proxicom within the interactive agency space.

[edit] Today

Proxicom was acquired by iCrossing in mid-2007, and the brand has been once again retired.

[edit] Services

[edit] Interactive Strategy & Optimization

Proxicom provides a comprehensive suite of strategic services designed to maximize online business results. Using a combination of marketing and industry insights, end-user scenarios and testing, prioritized business requirements, and measurable analytics, Proxicom partners with clients to create achievable roadmaps which meet specific business objectives, optimizes results,and further deepens customer engagement.

[edit] Creative Design & User Experience

Proxicom offers a number of creative and user experience services focused around brand strategy, brand design and development, creative/interface/web design, rich internet application/Flash design, information architecture, interface usability analysis and testing, online ad design, and marketing integration.

[edit] Marketing Services

Proxicom enhances brand power through services like search engine optimization (SEO), search engine marketing (SEM), online media, planning and buying, emerging technologies development and execution, affiliate program development, and e-mail campaign creation/management.

[edit] Technology, Development & Systems Integration

Proxicom designs, builds, integrates and maintains robust internet and business-focused applications. These solutions are developed through the use of cutting edge technologies encompassing the latest technical architecture(s), coding techniques, content management systems (CMS), databases, security protocols, hardware, and third party tools.