Proenza Schouler

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Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.[1]

Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections.[1] The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.[1]

Proenza Schouler designs are typically sporty and youthful, with occasional mod elements.[1] Their shapes are often minimal and sleek, and they prefer dark neutral colors.[1] Representative pieces include "[t]ailored coats in lush menswear pattern prints, thin pencil skirts, [and] color-blocked chiffon evening gowns cinched with satin belts."[1] Their critically acclaimed designs won them the CFDA's Perry Ellis Award for new talent in 2003,[1] and celebrity fans include Demi Moore,[2][3] Chloë Sevigny,[4][5][6] Julianne Moore,[7] Kate Bosworth,[8] Kirsten Dunst[9] and Maggie Gyllenhaal, who wore Proenza Schouler to the 2007 Academy Awards.[10]

For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's Go International line.[11] Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, and Bergdorf Goodman.

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