Proactive decision making

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Proactive decision making is when a decider opts for a course of action by first analyzing the problem situation within its relevant context (the environment in which the problem situation is embedded) and then evaluating prospective measures that enhance the likelihood of accomplishing the decider’s strategic goals or tactical objectives before making the choice. This is widely accepted as the normative approach in professional management. Since it is based on careful reasoning, the use of available or procurable information, and the prior consideration of ultimate goals and proximate objectives, it is considered a rational approach to making choices.

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