Talk:Pricing strategies

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Discuss pricing strategy in marketing.

What do you call down playing the price? Equity pricing? There is another name...

[edit] Pricing Strategies

• Pricing existing products

   Pricing above, below, or near market prices

• Pricing new products

  Price skimming: Setting an initially high price 
 Penetration pricing: Setting an initially low price

• Pricing e-commerce products

Dynamic (i.e. eBay) vs. fixed