Primo Schincariol
From Wikipedia, the free encyclopedia
| Schincariol | |
|---|---|
 |
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| Location | Main Office:
Itu, state of São Paulo Other Offices: Alagoinhas (Bahia), Cachoeira de Macacu (Rio de Janeiro), Caxias (Maranhão), Alexânia (Goiás), Recife (Pernambuco), Igrejinha (Rio Grande do Sul) and Benevides (Pará). |
| Owner(s) | Primo Schincariol (100%) |
| Year opened | 1954 |
| Annual production | 2,5 billion litters/year (2005) |
| Active beers | |
| Nova Schin Pilsen | |
| Nova Schin Munich | |
| Nova Schin Malzbier | |
| Nova Schin Chopp | |
| Nova Schin 0% alcohol | |
| Primus | |
| Glacial | |
| NS2 | |
| Nobel | |
| Devassa | |
| Baden Baden | |
Primo Schincariol is a South American brewery and beverage maker based in Brazil. In 2004, Schincariol became the largest Brazilian owned brewery, gaining this title after Ambev (Brahma and Antarctica) merged with the Belgian Interbrew, becoming Inbev, now a Belgian owned company.
There are eight Schincariol breweries around Brazil, with the headquarters situated at the city of Itu, São Paulo state. The company produces about 2,5 billion liters of beer a year, and exports its products to the Mercosul, Europe, United States and Asia. By 2005, it had 14% of the beer market share in Brazil.
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[edit] Beers
The brewery uses the brand names Nova Schin, Glacial, Nobel and Primus. The "cerveja" (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot Brazilian beer market. They also make Primus, a premium beer made with hops from Hallertau, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.
NS2 (Nova Schin 2), a beer with tequila and lemon, is the first and only of its kind ever brewed in Brazil. Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.
[edit] Craft Beers
Schincariol also produces craft beers, such as Baden-Baden, a brand originally from Campos do Jordão, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager microbrewery, originally from Rio de Janeiro, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and indian.
[edit] Other Beverages
Schincariol is also known for the long manufacture of the traditional tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a tasty soft drink, as well as cola, orange, lemon, apple, citrus, cola-citrus, tonic water and diet soft drinks. Primo Schincariol also produces bottled water and an energy recovery drink, Skinka.
In 2007, the group announced the lauching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.
