Pride of Britain Awards

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The Pride of Britain Awards is an annual event in the United Kingdom, honouring ordinary people who have acted bravely or extraordinarily in challenging situations.

The awards were founded by Peter Willis[1], an associate editor of the Daily Mirror[2], under the editorship of Piers Morgan.[3] The first Pride of Britain Awards were held at the Dorchester Hotel, Mayfair, London in May 1999, following a joint idea by Sir Richard Branson and Piers Morgan. Prime Minister Tony Blair, who presented one of the awards at the first event, decided it should become an annual event.[4]

The awards are televised on ITV and hosted by Carol Vorderman. The judging panel is made up of celebrities and well-known figures from a range of backgrounds, and has included multiple appearances by Sir Richard Branson, Fiona Phillips, Miriam Stoppard, Sir John Stevens, Sir Magdi Yacoub, Richard Wallace, Eamonn Holmes and Ms. Dynamite, chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis.[5]

A special 2007 edition of The Jeremy Kyle Show was devoted to the awards, honouring the bravery of children born with deformities and other difficulties.

The awards are organised in association with the Daily Mirror, Tesco, ITV and The Prince's Trust. [1]

[edit] References

  1. ^ a b The Pride of Britain Awards. About Us. Trinity Mirror Group. Retrieved on 2008-06-06.
  2. ^ Media Monkey. "Monkey goes to the Shaftas", The Guardian, 2008-05-07. Retrieved on 2008-06-06. 
  3. ^ Piers Morgan, Judge. America's Got Talent website. NBC. Retrieved on 2008-06-06.
  4. ^ "Blair presents Queen Noor with Pride of Britain award", Jordan Times, 1999-05-22. Retrieved on 2008-06-06. 
  5. ^ The Pride of Britain Awards. Judges. Trinity Mirror Group. Retrieved on 2008-06-06.

[edit] External links