Prasoon Joshi
From Wikipedia, the free encyclopedia
Prasoon Joshi, (b. 1971) is a Indian advertising professional, Bollywood film lyricists and a dialogue and screenwriter in Bollywood, who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.
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[edit] Biography
[edit] Early life and education
Prasoon Joshi was born 16 September 1971 at Almora in Uttaranchal, India, where he spent a part of his childhood, followed by Rampur, Uttar Pradesh [1].
After his schooling he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India.
During his MBA education he was steer clear about his career in Advertising. He shun a lot many lucrative offer that he got after MBA from the prestigious IMT G. He struggled a lot in order to get into any advertisment firm.
[edit] Career
He started his career with Ogilvy & Mather (O&M), and after working there for over 10 years, he joined McCann-Erickson, in early 2002.
Today, he is the Chairman (Asia Pacific) for McCann-Erickson for south and south-east Asia, as well as a lyricist for many popular Bollywood movies; among them Fanaa, Rang De Basanti, Black and Hum Tum, and has also created many advertisements; because of which he has earned the title of "the ad Guru of India".
[edit] Career
[edit] Filmography
He has been the lyricist for the following Bollywood films:[2]
- Dilli 6 (2008)
- Ghajini (2008)
- Taare Zameen Par (2007)
- Fanaa (2006)
- Rang De Basanti (2006)
- Black (2005)
- Rok Sako To Rok Lo (2004)
- Phir Milenge (2004)
- Hum Tum (2004)
- Aankhen (2002)
- Lajja (2001)
[edit] Indipop
He has been the lyricist for several Indipop albums which have been hits:
- Mann ke Manjeere: an album of women's dreams for Breakthrough(2000)
- Ab ke Saawan(1999)
- Doobe dooba rehta hu : Silk Route
[edit] Advertising
He has created the advertisements for the following products:[3]
- Coca Cola - `Thanda Matlab Coca-Cola'
- Chlormint
- Asian paints
- Cadbury
- NDTV India
- CNN IBN - India Rising [4]
- Pulse Polio Program
- Vacao Scooty
- Close up
- Ponds
- Happydent
He has also created a campaign on women and HIV/AIDS for Breakthrough.
[edit] Awards
[edit] Advertising
- 2002: ABBY : Best Copywriter and the Best Ad Campaign
- 2003: Cannes Lion Award: Cannes Lions International Advertising Festival: Thanda Matlab Coca-Cola campaign. [1]
- He has won more than 200 advertising awards [1].
[edit] Lyricist
- 2005:Star Screen Award for Best Lyricist: Hum Tum: Sason ko Sason
- 2007: Filmfare Best Lyricist Award: Fanaa: Chand Sifarish .
- 2008: Filmfare Best Lyricist Award: Taare Zameen Par: Maa .
[edit] References
- ^ a b c Interview rediff.com.
- ^ See IMDb
- ^ See [1]
- ^ Prasoon Joshi. Rising Indian Business Line, The Hindu, February 08, 2007.
[edit] External links
- Prasoon Joshi at the Internet Movie Database
- Prasoon Joshi on ads, awards and brain drain at the Rediff.com
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