Power broker (term)
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A power broker is a person who can influence people to vote towards a particular client (i.e. elected official or referendum) in exchange for political or financial benefits. Power brokers can also negotiate deals with other power brokers to meet their aims.
[edit] Area of greatest influence
Power brokers can demand more benefits in closely contested areas and policies. They can play both sides and influence voters for the highest bidder. These brokers wield great influence over voters who may be dedicated to one issue that draws them into the electoral process but undecided on others. Hence, the brokers maintain their influence by denying loyalty to a political party or other political label.
[edit] The media
The mass media can be considered as a power broker since it can influence many people on a national level. However, the media reports many conflicting opinions to influence poorly defined undecided voters without targeting their context such as socio-economic class and regional culture.
[edit] See also
