Portman Group

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The Portman Group is an association of alcoholic beverage producers and brewers in the UK. It was set up in 1989 as part of a campaign to raise awareness of alcohol-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the Portman Square, London, head office of Guinness, one of its co-founders.

1 Aims
2 Campaigns
3 Members
- 3.1 Full members
- 3.2 Associate members
4 External links

[edit] Aims

There are four main aims of group:

Promote responsible drinking (and thus lessen binge drinking)
Help prevent misuse of alcohol
Encourage responsible alcohol marketing and advertising
Balance the understanding of alcohol-related issues.

Two main focuses are to help prevent underage drinking and drink driving.

[edit] Campaigns

There have been several full campaigns run by the group. These include:

"I'll be Des" (designated drivers)
"If you do do drink, don't do drunk" and DrinkAware.co.uk (excessive drinking, particularly in the under 24s)
Proof of Age card (a PASS-accredited identity card, discontinued in 2007)