Pony International

From Wikipedia, the free encyclopedia

Pony International (commonly referred to as merely Pony) is an American brand of footwear and other apparel. Founded in 1972, Pony became one of the top athletic brands worldwide. By the mid-1980s, Pony's sales volume reached US$800 million. From 1996–2006, it was (at least in part) owned by Global Brand Marketing, Inc., a privately held company based in Santa Barbara, California. Global Brand Marketing acquired a majority share of Pony in 2003. Pony has recently been bought by Sharp Gain Profits Ltd.

The Pony logo and an example of its well-known chevron which adorns most of its shoes

Pony has a well-known chevron symbol which adorns most of its shoes and clothing.

Occasionally, professional athletes have popularized the brand, including Pelé, Darrell Dawkins, Earl Campbell, Tracy Austin, Willie Stargell, David Thompson, Sharif Khan, Larry Holmes, Leon Spinks, Giorgio Chinaglia, the USFL, Dan Marino, Anne White, Lenny Dykstra, Spud Webb, and Pete Rose.

Originally, Pony was known for producing athletic footwear. The company expanded its offerings to include sport apparel, and it has more recently produced streetwear. As a result, Pony has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg, who in 2005 launched his "Doggybiscuitz" range. [1] Most recently, Porn Actress Jenna Jameson has been seen promoting and wearing Pony brand clothing and shoes.

Pony also designed several football teams' kits in the 1990s, including teams such as West Ham United, Tottenham Hotspur, Southampton F.C., Colo Colo (Chile) and Club Leon (Mexico)

Pony has been named the official shoe of the American Basketball Association.