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Chart of Australian Preferred Prime Minister polling between the 2004 federal election and the 2007 federal election by Newspoll (as published in News Limited's The Australian), and ACNielsen (as published in Fairfax's Sydney Morning Herald and The Age). Roy Morgan Research and Galaxy Research do not conduct Preferred Prime Minister polling. The polls asked voters to indicate their preference for their preferred prime minister, either then Prime Minister John Howard or the opposition leader at the time of the poll, first Mark Latham, then Kim Beazley and then Kevin Rudd (detachment of opposition leader's polling represents when Labor underwent a leadership change). A percentage of respondents (5-25 percent) were recorded as undecided, but this is not recorded on the graph, meaning that figures do not add up to 100 percent. These are available in the below PPM links.
The two polls survey 1200-1700 eligible voters by phone, with a declared margin of error for polling of +/- 3 percent.
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