Podcasting by traditional broadcasters

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Starting in the autumn of 2004, radio stations began to investigate the suitability of podcasting for delivering their programming, especially news and interview shows that were free of the complications of music licensing.[citation needed] The first pioneers were mainly English language public radio producers, such as National Public Radio and Public Radio International both US-based -- as well as other public media players such as the BBC and Australian Broadcasting Corporation, followed within months by commercial radio, and by broadcasters in other countries and other languages.[citation needed] In the US, individual television stations also began audio-only podcasts of news programs. Network programming was added later, including audio feeds related to television dramatic series.

The technology behind podcasting became available in January 2001, and the word was coined in early 2004, when only a few websites used the format as an outgrowth of weblog syndication feeds. In 2004 and 2005, trial years for the format, many traditional broadcasters offered only a selection of programming as a way to gauge demand for the new delivery method. As of December 2005, few traditional broadcasters were yet to adopt podcasting for all of their content.[citation needed]

Contents

[edit] Australia

The ABC's Radio National and Triple J Networks, and SBS SBS are making programmes available. In May 2005 Sydney station 2MBS became the first Australian community broadcaster to make content available in the format when its Ultima Thule weekly ambient music programme was made available as a podcast. Melbourne community broadcaster 3RRR 3RRR has since begun podcasting as well. Many dmg Radio Australia and Austereo radio stations have embraced the podcasting concept as well. 104.1 Territory FM is a community station in Darwin that podcasts a variety of segments from its talk shows.

[edit] Belgium

April 2005: The commercial radio station Nostalgie has been the first one who podcasts some of their programs (more than 10 feeds), including their news bulletin and "400 secondes" political interviews. The VRT has started experiments and offers four programs via podcasting. The French-speaking public radios belonging to the RTBF started a full-scale podcasting offer on April 22, 2006. Broadcasting started in the summer of 2005 on the youth-oriented Pure FM radio.

[edit] Canada

CBC Radio began experimenting with three podcasts (CBC Podcasts). Since then, the concept was considerably expanded to cover many of the corporation's radio programing, including ones covering each of the province's regional programming.

In the summer of 2005, when the CBC locked out more than 5000 of its regular on-air and technical staff, they responded by creating their own unofficial podcast of original programming, CBC Unplugged, which also appeared on some campus and community radio stations. That podcast competed with limited on-air CBC programming, broadcast by a skeleton crew of managers—which, unlike the staff podcast, consisted mostly of repeats and rebroadcasts from the BBC and other networks, with a minimum of new material.

Corus Entertainment radio stations across Canada are also providing podcasts for specialty shows.
CIUT 89.5FM in Toronto podcasts an environmental news program, Green Majority, on a weekly basis.
Q104 Morning Crew - Based out of Halifax, Nova Scotia. Get the cast here

[edit] Chile

Radio Zero started podcasting in June 2005, becoming the first radio station in Chile that provided this kind of digital services. As from September 2005, Radio Duna started its podcasts; nowadays, five of its programs are available.

[edit] Denmark

Danmarks Radio, the national broadcaster has started podcasting, find the posts here.

[edit] France

[edit] Germany

In Germany, Deutsche Welle was the first main broadcaster that started to publish audiovisual content via podcast in 2004. Beside that, there is a 24h livestream of the entire TV-program.

[edit] Ireland

RTÉ provide a small number of shows as podcasts. Currently there are a few RTÉ Radio 1 shows but only one show each for their RTÉ 2fm, RTÉ Lyric FM and RTÉ Raidió na Gaeltachta stations. Available here

[edit] Italy

Repubblica Radio, a radio founded by Repubblica (Italy's second most important newspaper), is available either as a stream or as a podcast.

On October 31, 2007 Studio Universal, a television channel of the Universal Studios Networks, broadcasts podcast series The Sleep of Reason, produced by Giovanni Pedde, before it is officially launched as a podcast.

[edit] New Zealand

The Public Broadcaster Radio New Zealand began a podcast trial in February 2006 with just two programmes, and by August 2006 had extended this to cover most of its major programmes. The podcasts are now a permanent fixture on the RNZ website

[edit] Norway

The national broadcaster NRK podcasts many of their programs [1]. All are stripped for music for rights compliance, except for a program featuring unsigned Norwegian bands under the label Untouched Music.

[edit] Poland

The public radio Polskie Radio Szczecin has started publishing podcast of computer magazine Trącić myszką on 17 August 2005.

[edit] Spain

Private radio station Cadena Ser is podcasting many programs.

[edit] Sweden

The public radio operator Sveriges Radio has started to podcast programs.

[edit] United Kingdom

The BBC began a podcast trial in October 2004 with BBC Radio Five Live's Fighting Talk, extending it in January 2005 to BBC Radio 4's In Our Time and in April 2005 to several more programmes from 1Xtra, BBC World Service, BBC Radio nan Gaidheal, Radio Northampton, 6 Music and BBC 7, Radio Brighton [2] and programs available exclusively on podcast like the Ouch! Podcast. After BBC Radio 1 began podcasting highlights of the Chris Moyles show, US based Sirius Satellite Radio began rebroadcasting the station in North America.

London's LBC posts daily highlight podcasts of the Nick Ferrari breakfast show, the Steve Allen early breakfast show, the Iain Lee Drivetime Show (no longer being produced) and the Anna Raeburn lunchtime show. In January 2006, LBC became the first radio station in the world to introduce a premium service [3] where subscribers pay for access to extra podcast channels. This included full length shows, extra premium-only shows, and an online Podcast Player, similar to the BBC's Listen Again radio player.

Virgin Radio also launched a download and podcasting trial. So far, The Geoff Show, the Christian O'Connel Breakfast Show, and the 'Sunday Night with Iain Lee' show are the shows with available podcasts on Virgin Radio.

[edit] United States

[edit] Early adopters

On September 15, 2004, Rob and Dana Greenlee began podcasting their nationally syndicated show, Web Talk Radio, which was already carried by 11 radio stations as well being distributed by webcast and download. Web Talk Radio had been offering mp3 downloads from its website for many earlier years, but was the first traditional terrestrial broadcast radio show in the world to start podcasting its whole on-air program. [4]On October 4, 2004, Leo Laporte began re-broadcasting his KFI Los Angeles radio show as a podcast feed. WGBH in Boston began podcasting Tony Kahn's "Morning Stories" on October 7, 2004.

KOMO News in Seattle launched a station feed on October 8, 2004 (announcement).

National and local public radio programs were early adopters of podcasting, in part because their talk radio formats did not have the complications of music licensing. Three well known public radio stations (Boston's WGBH, New York's WNYC, and Los Angeles' KCRW) developed podcasts of their syndicated and local programs, including WNYC's On the Media. NPR and PRI also were among the first to enter into the arena with Science Friday (part of NPR's Talk of the Nation radio program) and PRI's Technology Podcast from PRI's The World (radio program), respectively. A podcast of the "Off The Hook" program, affiliated with 2600: The Hacker Quarterly, was podcast by New York City's WBAI starting in December, 2004.

CNN Radio is now podcasting a variety of programmes covering news and business updates along with special programming featuring in-depth coverage on a variety of topics and current events.

Many American college radio stations were early podcasters as well, such as Lafayette College's WJRH.

Commercial radio, especially "talk radio" programs, also found their material suited to podcasting, including Rush Limbaugh, who made a podcast part of his Rush 24/7 paid subscription program in June 2005. The commercialization move was summarized by Wired News that month in "Radio Sets Eyes on Podcast Profits."

Television network interest included the American Broadcasting Company's ABC News Nightline program. By the end of 2005, the network offered more than 50 podcasts[5] of audio from news and entertainment programs, including "Exclusiva" programs in Spanish.

Other traditional radio stations and programs moving to podcasting are WFMU and Inside Mac Radio.

In July 2006, Pittsburgh talk show hosts such as Ron Morris of The American Entrepreneur began simulcasting shows and taking calls via the new TalkShoe Internet podcasting service. In November 2006, Leo Laporte and Amber MacArthur began hosting their Net@Nite podcast on TalkShoe.

As of 2006, American shock jocks Lex and Terry began offering their program in podcast form immediately following the initial broadcast.

[edit] Podcasts feeding radio

In May, 2005, the radio-to-podcast trend began to go the other way, with podcasts becoming a source of content for radio broadcasts:

  • In San Francisco, a poorly performing Infinity Broadcasting-owned radio station, KYOURadio (KYCY-AM 1550), began broadcasting podcasts made by listeners.
  • Adam Curry started a program on Sirius Satellite Radio discussing and airing podcasts.
  • Christopher Lydon, who began audioblogging after losing his syndicated NPR program, returned to public radio with a phone-in interview program called "Open Source" [6], which promised to involve bloggers and podcasters. It went on the air May 30 through WUML and WGBH in Massachusetts and three Public Radio International affiliates. In 2003, Lydon's audioblog syndication feed had been a catalyst in the spread of interest in the technology among bloggers and software developers. On October 16, 2006, in an article entitled UML drops Lydon, a Massachusetts based newspaper known as the Lowell Sun announced that "Radio personality Christopher Lydon's lucrative and controversial contract with UMass Lowell to broadcast an hourlong radio show will not be renewed when it expires in December" - effectively closing "Open Source" at that time.
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