PlayPhone
From Wikipedia, the free encyclopedia
PlayPhone is a mobile phone content provider based in San Jose, California. PlayPhone's main line of business is distributing mobile games, ring tones, wallpaper, videos and other personalized content for mobile phones. PlayPhone also provides subscription-based mobile portals for some of the world's top entertainment companies.
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[edit] History
In 2003 PlayPhone pioneered the concept of direct-to-consumer mobile content distribution and powered the first off-deck downloads of mobile games in North America.[1]
PlayPhone offers a subscription-based service to provide games, ring tones, video tones, and wallpaper for mobile phones, and currently has a library of more than 150 games and thousands of ring tones.[2]
During the two most recent quarters, PlayPhone was one of the top 10 most visited mobile phone entertainment web sites.[3][4]
In April of 2007 PlayPhone and Advaliant (Advaliant is the performance marketing affiliate network division of MediaTrust) won the ad:tech 2007 awards "Best Affiliate Marketing Campaign" of the year.[5]
In May 2007 PlayPhone merged with London-based Pitch Entertainment Group[6], thus buying themselves a global subscriber base, and a commercial reach far beyond the North American market.
[edit] Corporate customers
Playphone powers mobile portals for some of the world's largest entertainment brands, including Wal-Mart[7][8], RealNetworks[2], Lycos[9], Sega, ABC, Bandai[10][11], EMI Music[12], I-play, Skyzone Mobile, Cartoon Network and Trymedia Mobile[13].
[edit] References
- ^ http://www.openmarket.com/pdfs/PlayPhone.pdf
- ^ a b RealNetworks Launches RealArcade Mobile Content Site with PlayPhone
- ^ PlayPhone Ranks in Mobile Phone Industry's Top 10 Sites by Hitwise for Two Consecutive Quarters
- ^ PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise
- ^ ad:tech Awards "Best Affliate Marketing Campaign"
- ^ [[1]]
- ^ MediaPost Publications - Wal-Mart, PlayPhone Launch Cell Phone Storefront - 12/03/2007
- ^ Symbian OS mobile smartphone operating system - News, articles, wireless developer tools for Symbian Series 60, S60, UIQ and Symbian mobile device Users and wireless developers of VB, C++, Java, WAP, and .NET apps
- ^ Lycos, PlayPhone Offer Up Mobile Content | WebProNews
- ^ PlayPhone raises $18.75M for easy but expensive mobile content ยป VentureBeat
- ^ TechWeb: The Business Technology Network
- ^ From the Rolling Stones to Joss Stone, PlayPhone distributes EMI Music ringtones
- ^ PlayPhone.com - Company
