Planet Ark
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Planet Ark is an Australian not-for-profit environmental organisation that was set up by the Australian tennis player Pat Cash and international charity campaigner Jon Dee in June 1991. Planet Ark is best known internationally for its ‘World Environment News’ service that is sponsored by Reuters. The organisation is non-political and takes a non-confrontational, populist approach.
Planet Ark is best known for its high profile recycling campaigns including, 'Cartridges 4 Planet Ark' and 'Cards 4 Planet Ark'. It is also the organiser of Australia's 'National Recycling Week' and the country's biggest annual community tree-planting event, 'National Tree Day', founded by Olivia Newton-John with the organisation.
More recently, Planet Ark established the National Recycling Hotline in partnership with the Australian Government as well as the website recyclingnearyou.com.au, a comprehensive directory of recycling services available in all 672 local council areas across Australia.
Celebrities who have fronted Planet Ark campaigns include Pierce Brosnan, Olivia Newton-John, Jamie Durie, Steve Irwin, Kylie Minogue, Dannii Minogue, Nicole Kidman, Tom Cruise, Rolf Harris, Layne Beachley and Sir Richard Branson.
Popular with the Australian media, Planet Ark's official spokesperson is former actress and television presenter turned environmentalist, Rebecca Gilling.
The organisation is operated from two offices, one in Sydney's Circular Quay and the other in the Blue Mountains.
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