Plan Bordeaux
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Plan Bordeaux is an initiative introduced in 2005 by ONIVINS, the French vintners association, designed to reduce France's wine glut and improve sales. Part of the plan is to uproot 17,000 hectares of the 124,000 hectares of vineyards in Bordeaux. [1]
The wine industry in Bordeaux has been experiencing economic problems in the face of strong international competition from New World wines and declining wine consumption in France. [2]
In 2004, exports to the U.S. plummeted 59% in value over the previous year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France.
Amongst the possible causes for this economic crisis are that many consumers tend to prefer wine labels that state the variety of grape from which the wine is made, and often find the required French AOC labels difficult to understand.
Christian Delpeuch, president emeritus of Plan Bordeaux hoped to reduce production, improve quality, and sell more wine in the United States. However, two years after the beginning of the program, Mr Delpeuch [3] resigned, "citing the failure of the French government to address properly the wine crisis in Bordeaux." Delpeuch told journalists assembled at the Bordeaux Press Club “I refuse to countenance this continual putting off of decisions which can only end in failure.” [4]
"Delpeuch said he was shocked and disappointed by the failure of his efforts – and by the lack of co-operation from winemakers and negociants themselves - to achieve anything concrete in terms of reforms to the Bordeaux wine industry over the last 24 months." [5]
The future of Plan Bordeaux is uncertain.
