Pivara MB

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Pivara MB Пивара МБ

Location	Novi Sad, Serbia
Owner(s)	Heineken International
Year opened	2003
Annual production	1,500,000 hl
Active beers
MB Premium	Light Pilsener
MB Schwarz	Dark Ale
MB Pills	Pilsner
MB Light	Pilsner
MB Dunkel	Ale
MB Black Lager	Lager
MB Dark Copper Dunkel	Lager

Pivara MB (in English: MB Brewery) (full legal name: Pivara MB d.o.o. za proizvodnju piva Novi Sad) is a brewery in Serbia owned by Heineken International. Registered as a limited liabilty company^[1], it started production in 2003 and is the youngest brewery operating in the country.

Located in the Serbian province of Vojvodina, in the city of Novi Sad, at Temerinski put 50, the brewery was founded as part of TUP Rodić M&B Company d.o.o.. Through aggressive marketing campaign that featured a "Svetsko, a naše" slogan and a series of public personalities such as Lazar Ristovski, Ceca Ražnatović, and Pierluigi Collina, it quickly established its MB pivo brand. For the 2004/2005 basketball season, the company was the main sponsor of KK Partizan.

At the time when Rodić Company decided to sell the brewery in December 2007, it held 7% of Serbian beer market with annual production of 1.5 million hectolitres, placing it fourth - behind Apatinska pivara, Carlsberg Srbija, and Efes Srbija.

On December 5, 2007, Dutch beer producer Heineken International announced its purchase of Pivara MB. The amount of transaction was not disclosed.^[2] The takeover was finalized on February 19, 2008 at which time it was also announced that the company is changing its name to Brauerei MB.^[3]