Pirate's Booty

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For the treasure a pirate may plunder, see Pirate booty.
Pirate's Booty.
Pirate's Booty.

Pirate's Booty is a snack food produced by Robert's American Gourmet Food. Available in the United States, it is considered Robert's top product.[1]

The snack was developed by commodities trader Robert Ehrlich. He would often watch people purchasing Cheese Puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them...most of the ingredients you couldn't even pronounce."[2]

The snack is made with natural ingredients and real cheese. The leading snack of Ehrlich's product line, it is available in 90% of supermarkets across the United States. The snack is often considered a healthy alternative to other snack foods. Robert's has also marketed a number of other similar products, including a low carbohydrate version called Girlfriend's Booty, Simply Booty Vegan, the fruit-based Fruity Booty, Moon Chips, Pirate's Swag Granola and Trail Mix, Tings, Smart Puffs and the vegetable-based Veggie Booty.[3]

[edit] Product Recall

On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.[4]

In addition, they recalled other snacks due to the same reasons.

[edit] References

  1. ^ Forbes Small Business Magazine: "Ay, matey, Pirate's Booty hopes mascot sells snacks." Carlye Adler, 12 October 2006. URL accessed 28 December 2006.
  2. ^ Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
  3. ^ Amazon.com: Robert's American Gourmet Snacks. URL accessed 28 December 2006.
  4. ^ Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.