Pioneer Corporation

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Pioneer Corporation
Type Public K.K. (TYO: 6773)
Founded Tokyo, Japan (1938)
Headquarters Meguro, Tokyo, Japan
Key people Tamio Sudo, President
Industry Consumer electronics
Products Car audio and automotive navigation systems, Televisions (CRT Lens and Plasma), PC DVD drives including PC DVD recorders, "set-top" DVD players and DVD recorders, Misc. DJ equipment
Revenue 797 billion Yen (March 31, 2007)[1]
Operating income 12.5 billion Yen (March 31, 2007)
Net income 6.7 billion Yen (March 31, 2007)
Employees 37,622 (Consolidated, as of March 31, 2007)
Website Pioneer Corporation
Old Pioneer Logo (1971~1998)
Old Pioneer Logo (1971~1998)

Pioneer Corporation (パイオニア株式会社 Paio'nia Kabushiki-kaisha?) (TYO: 6773) is a Japanese multinational corporation that specializes in digital entertainment products, based in Tokyo, Japan. The company was founded in 1938 in Tokyo as a radio and speaker repair shop.[citation needed] Today, Pioneer is well-known for technology advancements in the consumer electronics industry.[citation needed]

Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, plasma display, and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. Sharp Corporation took a controlling stake in Pioneer in 2007.[citation needed]

On March 7, 2008, Pioneer Corp. announced that it will stop manufacturing its own plasma displays.[2][3] The likely reason being that Pioneer has not been able to turn a profit from their current plasma displays, as well as struggled to compete with rivals, such as Matsushita Co., who have better output efficiency. Pioneer will, however, continue to make plasma televisions, and is in talks with Matsushita to buy their plasma display panels and add its own processing units and other Pioneer technology.[4][5]

Contents

[edit] History

[edit] Brands

  • Pioneer — home and car electronics
  • Pioneer Elite produces electronics that are usually higher in price and quality. Most Pioneer Elite branded electronics have the gloss black "Urushi" finish.
Pioneer Elite products include Laserdisc players, CD players, DVD players, plasma computer monitors and televisions, and rear-projection televisions. Pioneer Elite debuted their first Blu-ray Disc player, the BDP-HD1.[when?][citation needed]. Pioneer released the first 1080p plasma display,[citation needed] the PRO-FHD1.
Pioneer has recently[when?] released the Kuro line of plasma displays, that the company claims[citation needed] has the best black levels of any flat panel display. Kuro means black in Japanese.[citation needed]
  • Carrozzeria (Japan only) — car electronics
  • Pioneer Premier (North America only) — high-end car electronics
  • TAD — high-end speakers
  • Pioneer PRO DJ — DJ equipment

[edit] See also

[edit] References

  • Pioneer HPM-100, Advertisement. 1976: 1-4.
  • 40-inch Projection Monitor has been seen in Switzerland on second hand sale.

[edit] External links