Pioneer Chicken
From Wikipedia, the free encyclopedia
Pioneer Chicken was originally a Southern California fast-food restaurant specializing in chicken, which operated in the western United States. The chain is now largely defunct in the United States, although a few franchises still exist in California; one in Bell Gardens and four in various parts of Los Angeles: Silver Lake, Boyle Heights, Miracle Mile and Echo Park (the chain's original restaurant). During the 1980s, Los Angeles Lakers announcer Chick Hearn and former football great O.J. Simpson used to advertise for the restaurant.
It was named after Pioneer Market, a now-defunct small chain of supermarkets in Los Angeles. The original location in Echo Park is located next to Pioneer Market's original store (now a Walgreen's Pharmacy) on Echo Park Avenue and Sunset Boulevard. Due to considerable redevelopment activity in the neighborhood caused by gentrification, the long-term future of this restaurant is in doubt, although it continues to operate as of October 2007.[citation needed]
Today Pioneer Chicken operates in China under the name "California Chicken" because the Chinese there tend to pronounce "Pioneer" in a way which is socially undesirable in Chinese society.[citation needed] The chicken is still prepared with the original recipe.
As of 2002, the Pioneer Chicken located on Olympic Blvd. had become the official restaurant. of the Electronic Entertainment Expo (or E3) catering to media and game industry moguls alike as they flock to Los Angeles yearly.
As of March 2007, the original owner of the Pioneer Chicken on Olympic Blvd is handing the management to his niece Irene. This location now bags its to go orders in the bags with the original Pioneer Chicken logo until their paper bag supplies last. They will gladly give you an unused bag if you want one as a collector's copy.
Current locations:
Bell Gardens M-Su: 1100-2145 6323 Florence Ave (at Garfield) Bell Gardens, CA 90201-4731 (562) 927-9135
Boyle Heights M-Su: 1000-2100 904 S Soto St (at Whitter) Los Angeles, CA 90023-1323 (323) 262-4562
Echo Park M-Sa: 0900-2300 Su: 0900-2200 1321 Echo Park Ave (at Sunset) Los Angeles, CA 90026-3317 (213) 481-1232
Miracle Mile (Serves chicken in the original fried recipe) M-Th 1000-2100 Fr-Sa 1000-2000 Su: 1100-1700 (Closed every first Sunday of the month) 5970 West Olympic Blvd (at San Vincente) Los Angeles, CA 90036-4610 (323) 954-0454
Silver Lake (Serves chicken in the original fried recipe & flame-broiled) M-Su: 0800-0000 4376 West Sunset Blvd (at Fountain) Los Angeles, CA 90029-2155 (323) 663-2441
It is mentioned in the song "Magic Chicken" by the Aquabats. It is also referenced in Warren Zevon's "Carmelita".
In the film "Fast Times at Ridgemont High," a Pioneer Chicken restaurant, including its familiar covered wagon logo, can be seen. It is visible out a window of the All-American Burger when Brad Hamilton (Judge Reinhold) is being fired by his boss Dennis Taylor for threatening to kick 100% of a customer's ass.
