Piercarlo Ceccarelli
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Piercarlo Ceccarelli (Pontedera, 2 July 1942) is an Italian economist. He is a consultant of strategy and in Italy he applied the econometrics to the strategic planning within the PIMS'(Profit Impact of Market Strategy) program.
As an expert in strategy, organization, operative improvements and acquisitions, he wrote several papers and articles on economics and management. Author of books as: with G. Calia “ How to win with benchmarking“ 1995 with E. Presutti “ The new competitive forces ” 1998 with A. Antonioli “Innovative management to reorganise a company ” 2000 with C. Martelli “How to manage a company in the internet era” 2001 co-author K. Roberts “The new Pims Principles” 2002 all these books were published by Sperling & Kupfer, Milan New release: "La crescita sostenibile nei mercati maturi", with A. Ferri, C. Martelli, 2008, il Sole 24 Ore.
[edit] Related links
- http://en.wikipedia.org/wiki/Profit_impact_of_marketing_strategy
- http://it.wikipedia.org/wiki/Piercarlo_Ceccarelli
- http://cep1.wordpress.com/
- http://www.simktg.it/main.php?pid=92&cid=19
- http://it.wikipedia.org/wiki/Profit_impact_of_marketing_strategy www.largoconsumo.info/042007/CeccarelliPims153-0407.pdf