Piccadilly (supermarket chain)

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Piccadilly (Пикадили) is a Bulgarian supermarket chain based in Varna. Founded as a 51% foreign-owned company in 1994, it opened its first supermarket in Varna in 1994 and became 100% Bulgarian-owned in 2003. Piccadilly is known for completely dominating the market in Varna to an extent to be even preventing large international chains such as Billa to open their stores in the city.

As of 2006, the company operates five supermarkets in Varna and two in Sofia (one in City Center Sofia and one in Mall of Sofia).Also there is one supermarket in Veliko Tarnovo and one in Burgas.A loyalty program, Piccadilly Club, was started in 2003.

Serbian firm "Delta Holding" bought 85% of the Piccadilly Chain Supermarket Firm in 2007. On Sep 12, 2007, two companies have signed the deal in Sofia. Delta will invest about 70 million Euros in Piccadilly and open 20 new stores which will hire about 1000 new employees. Purchasing Piccadilly is the first time that Serbian capital is invested in the country which belongs to EU.