Philtranco

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Philtranco
Slogan "The Filipinos Carrier of Choice"
Founded July 1, 1914
Headquarters Iriga City, Philippines
Service area Manila-Southern Luzon,Visayas and Mindanao Philippines
Service type Provincial Operation
Operator PSEI
Web site www.philtranco.com.ph

Philtranco is a Philippine transport company servicing southern Luzon, Visayas, and Mindanao routes. The company provides ordinary non-aircon, airconditioned, and executive bus services.As a dominant force in the transport industry, Philtranco is also positioning itself as a cargo or document-handler, forwarder and carrier to its existing transport routes and destinations.

Contents

[edit] History

July 1, 1914: a young enterprising American serviceman Albert Louise Ammen together with another American, Max Blouse organized a small transportation company in Iriga, Camarines Sur, with an initial fleet of one (1) auto-truck. He called the company ALATCO or the A.L. Ammen Transport Co., Inc. Its first route was Iriga-Naga. Mr. Ammen's venture into the transport business had become so successful that soon he expanded his fleet to service the other towns of Camarines Sur, Camarines Norte, Albay and Sorsogon. ALATCO became the principal carrier in the Bicol region, inaugurating highway travel that was to open remote villages in the Bicolandia, to the mainstream of economic and social development.

1942: World War II aborted expansion of the transport company. When it resumed operations in 1945 with surplus US Navy trucks bought from the United States Commercial Company, the company was faced with ruinous competition and beset with problems of maintaining its efficiency and safety as a result of her expanded size and nature of operations.

1949: The Heirs of Don Nicasio Tuazon of Manila took over ownership of ALATCO, and, with infusion of new capital, embarked on an ambitious program of expansion and rehabilitation. One important development at this time was the company's "dieselization" Program that converted its gas-powered trucks to diesel.

1952: ALATCO operated four hundred (400) units in its fleet, and it centered its fleet in Iriga. It also maintained subsidiary shops in Daet and Labo, Camarines Norte; Naga City, Camarines Sur; Ligao, Tabaco, and Legaspi in Albay; and Sorsogon and Irosin in Sorsogon.

1953: ALATCO ventured to Quezon province by consolidating into local and express bus operations from three small bus companies servicing the area. It operated under the umbrella of the Eastern Tayabas Bus Co. (ETBCO) headed by Mr. Ramón Soler. EBTCO later entered into a 5-year lease contract with the Laguna Tayabas Bus Company (LTBCO).

1971: ALATCO and ETBCO were sold to the Mantrade Group that formally amalgamated the operations of the two firms into one company. It was named the Pantranco South Express, Inc. (PSEI) to differentiate it from its northern counterpart, which the group then already owned.

1973: Compounded by global crises and steep escalation of fuel costs, PSEI nearly collapsed. The new owners and manager (the Lopa-Coujuangco group) insisted on providing the service even during floods, road interruptions and bad road conditions. Debt-strapped and traumatized by high operation costs, the company's creditors decided to take over the organization.

1974: The Creditors Syndicate of PSEI decided to develop and implement a Corporate Rehabilitation Program. The same year, the Company added Catanduanes, Samar and Masbate to its scope of operations, having formalized tie-ups with passenger ferry operators in these areas.

1978: PSEI introduced its air-conditioned coaches in its southern route.

1980: The Company expanded its freight service operations and moved its central offices and terminal at its present site in Pasay City.

1981: The Company pioneered in Eastern Visayas and by year-end had connected all of Leyte and Samar provinces to the Luzon mainstream. PSEI also entered the sea transport business with its passenger and vehicle ferry, linking the ports of Matnog, Sorsogon and Allen, Northern Samar.

1982: A new level of service was inaugurated with the addition of Royal Class and new air-conditioned coaches with toilets and VCR's in the company's fleet. PSEI also became the first bus company in the Philippines to computerize its operations.

1984: PSEI, together with two other ferryboat operators, formed a joint venture company, the St. Bernard Services Corporation (SBTC) that now operates in the San Bernardino Strait, with the government ferry boat, Maharlika I. In the same year, the company changed its name to Philtranco Service Enterprises, Incorporated.

1986: Commemorated the first Luzon-Visayas-Mindanao (LUZVIMINDA) run that became the first trans-Philippine bus-cum-ferry-operation. Now PSEI has seven ferryboat operations crossing Matnog and Allen, and Liloan, Southern Leyte and Surigao City, Surigao del Norte. Having opened the southern frontiers of Mindanao to Luzon and Visayas with its inter-modal transport service, Philtranco hopes to contribute its share in effecting the real unification of the nation where the economic, educational, cultural, political and social opportunities are shared by every Filipino.

April 1999: Penta Pacific Realty Corporation acquired PSEI headed by businessman Jose C.H. Alvarez. This new group immediately programmed a fleet replacement of 80 units costing PHP250 million.

June 2000: The 29-seater Gold Service Bus was introduced, initially serving key cities in the Bicol region, with a coach stewardess as additional crew to assist passengers, giving the same service as that of an airline.

June 1, 2001: PSEI implemented the Passenger Check-in and Baggage Tag System procedures for the security, convenience and comfort of our riding public. PSEI is the first bus company in the country to adopt this system patterned after the airline system. Today, Philtranco is a symbol of progress in the Philippine transport industry. The Company continues to blaze new trails with the innovations in its levels and brands of services.

2004: Philtranco, the country's lone integrated land and sea transport company, is embarking on a PHP4 billion (US$75 million) investment program over a five-year period to acquire new fleet of buses and ferry boats, and improve and expand its terminals. Philtranco CEO Jose E.B. Antonio said the expansion is in response to President Gloria Macapagal-Arroyo's push to modernize the country's land and sea transport service of goods and passengers through five major islands -- Luzon, Mindoro, Panay, Negros and Mindanao.

[edit] Privilege Card

The Philtranco Privilege Card is albeit a loyalty card for its valued riders. It can be used for Philtranco bus services (Luzon, Visayas, and Mindanao), as well as Negros Navigational ferry services (Manila to Luzon, Visayas, and Mindanao).

[edit] On Philtranco Services

  • It allows discounts ranging from 5% to 10% on Philtranco routes in Luzon, Visayas, and Mindanao on its Non-Aircon (NAC), Aircon (AC) and Gold (GS) services.
  • A Free ticket if cardholder travels on his/her birthday.
  • No limit on the number of times the card is used during its validity.
  • Discount can amount to as much as P440 on a single round-trip ticket.

[edit] On Negros Navigation Services

  • 15% discount will be extended to cardholders provided they purchase Nenaco tickets on the following dates: February 15 to March 15 & June 16 up to October 15.
  • For cardholders traveling on their birthday, 50% discount shall be given and a free upgrade (one accommodation class upgrade)

[edit] Contact Information

Location Contact Name Phone Number/s Fax
District Terminals
Cubao, Quezon City (02) 911-2523 / 913-5666
Daet, Camarines Norte (054) 571-2718 / 440-2148 (054) 721-5781
Naga City AVP Office (054) 811-3577 (054) 811-2561
Central Terminal (054) 472-5082 (054) 811-2541
Iriga City, Camarines Sur (054) 299-2236 / 655-0527 (054) 299-2223
Legaspi City (052) 214-3023 / 820-2794
Tabaco City, Albay (052) 257-7371 / 830-1459 (052) 487-7306
Sorsogon City, Sorsogon (056) 211-1359 / 211-1131
Catbalogan City, Samar (055) 251-2072
Cebu City (032) 343-7691 (032) 234-1266
Tacloban City (053) 523-1960 / 523-1970 (053) 523-1950
Davao City (082) 299-3419
Cagayan de Oro City (088) 856-5275
Ilo-Ilo City (033) 329-5257 / 329-4015
Off-Site Ticketing
Ermita, Manila Mr. Jun Sison (02) 450-1833
Tondo, Manila Mrs. Liza Ner (02) 252-6219
Bacoor, Cavite Mr. Vic Adea (046) 870-1303 / (0919) 495-0194
Pala-Pala, Dasmariñas, Cavite Mrs. Adea (046) 852-1741 / (0920) 234-3043
GMA, Cavite Ms. Erminia Telemban (046) 852-1756 / (0920) 791-0533
Teacher's Bank Mr. RJ Espino Nextel Radio: 43465
Turbina, Calamba City Mr. Argoso Nextel Radio: 46249
San Pedro, Laguna Ms. Elsa Mirasol (02) 520-0063 / 850-0082
Alabang, Muntinlupa City Ms. Alda Guamos (0917) 481-5404
Fort Bonifacio, Taguig City Mr. Jun Rivero (02) 751-4762 / 867-0702
Uniwide-Sucat, Parañaque City Ms. Lourdes Wu (02) 820-6137 to 40
Antipolo City Ms. Aileen Olaivar (02) 630-5387 / 630-6747
Germalin Travel, Quezon City Ms. Myra Consuelo-Sy (02) 951-8336 / 931-0130
PSEI Pasay Terminal
Operations Office (02) 851-8075 (02) 853-3221
Crew Schedule/Fuel (02) 853-3222 / 851-0973
Dispatcher's Office (02) 851-5420
Luzon Reservations Office (02) 851-8077 to 79
Visayas/Mindanao Reservations Office (02) 851-8078
Marketing (02) 851-9072
Safety/Security (02) 851-5812 to 13
Shuttle and Charters (02) 853-3220 (02) 851-0967
PhilKargo (02) 853-3218 (02) 851-0967
PhilKargo Marketing Sales (02) 851-0974 / 852-5632
KIA/Head Office
President/COO (02) 851-8081 / 851-7781
Administration (02) 853-5223
Legal Office (02) 851-7990
Payroll (02) 853-5224
Internal Audit (02) 851-5539 to 40
Finance (02) 833-5061 / 851-3035
Accounting (02) 852-8988 / 852-1877
MIS/EDP (02) 853-3219
Clinic (02) 833-3511

[edit] Reservation Information

[edit] Advance Booking

Reservation in advance are accepted in any of the following means:

  • Telephone - Advance booking of seat allocation only.
  • Fax - Facsimile reservations are only for seat allocation. No confirmation, no reservation.
  • E-Mail - only advance allocation of seats are accepted. Please include full contact info (name/address/phone). Reply to email reservations are from Monday to Friday, 09:00am to 05:30pm only. No confirmation, no reservation.
  • Walk-In - Advance seat allocation and ticket purchase accepted.

NOTE: All advance booking at a Philtranco terminal will only be assured seat allocation after full payment of fare . For Pasay terminal booking, passenger must register at the departure area's check-in counter at a specified trip schedule pre-departure time. Ticket payment must be made at the Philtranco terminal where booking arrangements had been made.

[edit] Discounts/Special Rates

Discounts are granted to passengers who are:

  • Senior Citizens - Passengers age 60 and above may request a 20 percent discount of the full adult fare rates.
  • Students - Currently enrolled students can avail a 20 percent discount on fare rates. Only applicable to non-aircon (ordinary) class service.
  • Privilege Plus Card Members:
    • Private citizens may avail of a 10% discount from July to November and a 5% discount from December to June.
    • Military personnel available discounts of 20% from July to November and 10% from December to June.
  • Philtranco Employees

[edit] Special Fare Rates

  • Promotional Offers - Will only apply depending on available promo.

[edit] Classification of Fare Rates

  • Adults shall be charged in full of the fare amount (full adult fare rate).
  • Children shall be assessed 50% of the adult fare (Valid on non-aircon bus only).
  • Infants shall be assessed a rate equivalent to 10% of the full adult fare (no seat). If infant requires a seat, will be charged 50% less than the full adult fare.
  • Stretcher cases fare shall be assessed 600% of the one way full adult fare.
  • Extra seats paid for by a passenger for his/her convenience shall be charged equal to the passenger's fare.

[edit] Passenger Demography

Philtranco have 13 terminals nationwide, it carries more than 2.7 million passenger in a year with an estimated traffic of 19,000 people a day

[edit] Advertising with Philtanco

Being the sole bus company traveling through the Philippine Islands beyond Luzon, Philtranco's pride of the Filipinos' Carrier of Choice is shown through its colorful advertisements, showing various products and sights of the Philippines.

  • Bus Wrap Stickers: one of the most eye catching advertising media today. Combine that with Philtranco's widest coverage in Philippine transport, and you get a moving billboard, traversing Luzon, Visayas, and Mindanao.
  • Billboards: with spots approximately 20 feet x 40 feet, located at various high traffic terminals nationawide.
  • Light Boxes: weather-proof and back lit. Displays your print ad/logo outside the busiest bus terminals in the country
  • Headsets: placed on every passenger's headrest in Philtranco's buses, at an average of 40 seats per bus
  • Sunshades: your print ads get maximum exposure on our bus sunshades
  • Baggage Tags: serves as Philtranco's baggage service control and the passenger's baggage claim tag
  • Boarding Pass: the boarding pass is a two-faced advertising spot, and is distributed to every passenger who rides Philtranco
  • On Board Video Spots: the leading source of entertainment in the bus is the On Board Video, which plays movies, various shows, and your advertisements, and bus passengers are the most captive audience you can get, ensuring your video ads maximum mileage at a much lower cost. We can accommodate your 15,30,60,120 seconds video ads, with varying exposure times.

[edit] PhilKargo

Three important considerations when choosing your cargo or document-handler, forwarder and carrier. Philtranco Biyaheng Pinoy KARGO has them all!

Speed Speed is the relative ease and in the least possible time it would take to ship cargo from one place to another. Philtranco Biyaheng Pinoy KARGO has a carrier more than 300 Philtranco buses plying its nationwide route in Luzon, Visayas and Mindanao daily! Philtranco's average bus dispatch is every 10 minutes on the hour, 24 hours! Vital shipments are on the way in less than a day!

Security Security is in the worry-free feeling and confidence anchored on trust that your cargo will be handled with special attention and care. Philtranco has been moving people with TLC (tender loving care) since 1914. The Filipinos' carrier of choice has won the hearts of its ever-loyal passengers because it knows the business of people for close to a century now, and handles them like no other. As with people, so as with cargo.

Scope Scope is in the wide network and reach that characterize an expansive operational system staffed with experienced personnel synergizing with efficient hardware. With Philtranco Biyaheng Pinoy KARGO, you gain the added edge of your forwarder being the carrier itself, reaching out to the far corners of the archipelago.

[edit] Features

Forwarding Services: Our forwarding services can carry all kinds of commodities, from food supplies to medicines, from valuable documents to footwear, from dental materials to books, even trusses for bridges, PhilKARGO is capable of transporting virtually anything.

  • DOOR TO DOOR – Cargo is picked up at its point of origin (residence, warehouse or office) to consignee’s door.
  • TERMINAL TO DOOR – Cargo is delivered to PhilKargo warehouse in Pasay, Cubao or other terminal branches and delivered to consignee’s designated place.
  • DOOR TO TERMINAL – Cargo is picked up from the point of origin and forwarded to destination terminal where consignee picks it up at the PhilKargo office or warehouse.
  • TERMINAL TO TERMINAL – Cargo is delivered to any PhilKargo terminal and forwarded to the destination terminal where consignee picks it up at the PhilKargo office or warehouse

Products to depend on: We cater to a diverse nationwide market, from local farmers to big businesses, PhilKARGO diligently keeps its rates competitive and affordable, always keeping in mind the needs of its customers.

  • KARGOBOX – Cargo is sent in standard boxes at fixed prices and moved to its point of destination without hassle. There are three (3) cargo box sizes to choose from. The cargo will be on its way in less than a day.
  • GREEN CARGO – Money is sent to anywhere in Manila, Bicol, Calapan Mindoro, Visayas, and Mindanao, and will reach its recipient in less than 3 hours.
  • PhilPOUCH – Important personal or business documents are sent safely to their recipients at a fixed price for each pouch.

[edit] Charter Services

For outings, conventions, and executives travel in groups, Philtranco offers charter services for all occasions, may it be for business or private trips. We provide personalized services for local or long distance charters and tours in the Philippines. Philtranco charter services offers competitive pricing, professionally trained bus crew, and for our executive coaches, an added service of an onboard steward/stewardess.

[edit] List of Passenger Terminals

[edit] Metro Manila

[edit] Provincial Destinations

[edit] External links