Philishave
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Philishave was the brand name for the electric shavers manufactured by the Philips Domestic Appliances and Personal Care unit of Philips (in the U.S.A., the Norelco name is used instead). In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006.
The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers.
The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven, the Netherlands was overrun by the German Army in 1940). After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced. A more ergonomic egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer Raymond Loewy. Global sales increased markedly after a double-head model was introduced in 1951. In 1952, production of shavers shifted from Eindhoven to a new production facility in Drachten, the Netherlands. Philips currently has two production centres for shavers: Drachten and Zhuhai, China. A triple-head model was test marketed in Australia and New Zealand in 1956, but would not be introduced globally until 1966. In 1980, Philips introduced the Lift & Cut Philishave shaver with lifters which pull whiskers slightly before cutting, allowing for closer shaves.
The brand name Philishave was phased out in 2006 so shavers now bear only the Philips name. Philips is now co-branding their shavers sold in the USA "Philips Norelco" in preparation of a phase-out of the Norelco name.[1]
