Philippine Daily Inquirer

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The Philippine Daily Inquirer logo.
PDI's first day issue circa December 9, 1985.
PDI's first day issue circa December 9, 1985.
Type Daily newspaper
Format Broadsheet

Owner Philippine Daily Inquirer, Inc.
Editor Letty Jimenez-Magsanoc
Founded 1985
Political allegiance Independent
Headquarters Makati City, Metro Manila, Philippines

Website: http://www.inquirer.net

The Philippine Daily Inquirer, popularly known as the Inquirer, is the most widely read broadsheet newspaper in the Philippines, with a daily circulation of 260,000 copies. It is one of the Philippines' newspapers of record. It is a member of the Asia News Network.

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[edit] History

The Philippine Daily Inquirer was founded on December 9, 1985 by Eugenia Apostol, during the last days of the regime of the Philippine dictator, Ferdinand Marcos, becoming one of the first private newspapers to be established under the Marcos regime. As the successor to the previous Mr. and Mrs. Special Edition and the weekly Philippine Inquirer, it was founded on a budget of one million pesos and enjoyed a daily circulation of 30,000 in its early days. The newspaper was also instrumental then in documenting the campaign of Corazon Aquino during the 1986 presidential elections and in turn the EDSA Revolution.

In 1990, the Inquirer took the lead from the Manila Bulletin to become the Philippines' largest newspaper in terms of circulation. It appointed its current editor-in-chief, Letty Jimenez-Magsanoc, on June 14, 1991. After transferring headquarters four times, the Inquirer moved to its current headquarters in Makati City in 1995.

During the administration of president Joseph Estrada, the president criticized the Inquirer for "bias, malice and fabrication" against him — a charge The Inquirer denied. In 1999, several government organizations, pro-Estrada businesses, and movie producers simultaneously pulled their advertisements from the Inquirer. The presidential palace was widely implicated in the advertising boycott.

[edit] Inquirer, most-read English language newspaper in the Philippines

On July 23, 2007, THE PHILIPPINE DAILY INQUIRER (parent company of INQUIRER.net) is the English daily newspaper of choice for almost half or 46 percent of those who read English daily newspapers in the Greater Manila area (according to a recent survey conducted by Synovate, the market research arm of Aegis Group Plc., a marketing services firm based in London). Synovate's first Media Atlas survey found that of the more than 1.34 million Filipinos who read English newspapers and belong to the ABCD classes in Greater Manila, 46 percent read the Inquirer, 44 percent the Manila Bulletin, and 36 percent the Philippine Star. The Inquirer had an estimated readership of over 614,000 from the ABCD classes. The Manila Bulletin came in second with about 586,000 ABCD readers, while the Philippine Star placed third with over 488,000 ABCD readers. Synovate used mixed survey methodologies for the Media Atlas. CATI or computer-assisted telephone interviews, as well as face-to-face interviews were conducted among respondents from the upper and lower classes, respectively. The survey, conducted from July 2006 to June 2007, covered a total of 2,538 respondents aged 15 to 64. They were asked about their media consumption, ownership of a range of products, lifestyle, values and attitudes. The survey had a margin of error of plus or minus 3 percentage points. Last month, Nielsen Media Research also released nationwide survey results that showed the Inquirer as the most read broadsheet in the country, with an estimated 1.47 million readers. Manila Bulletin came in second with around 1.27 million readers, while the Philippine Star came in third with an estimated 1.15 million readers.[1]

Nielsen Media Research survey (first quarter, 2007) said that Sunday Inquirer Magazine is the number one weekend supplement nationwide. With an estimated 553,000 readers, SIM was the choice of 50 percent of the respondents according to the Nielsen study. SIM edged out Panorama, which had an estimated 531,000 readers (48 percent) and Starweek, which had 202,000 readers (18 percent). Now on its 21st year, SIM was launched in March 1986. It became a broadsheet on February 2002 and was recently reformatted as a full-color glossy magazine in October 2006. The survey covered 2,550 respondents aged 10 years and older across all socio-economic classes in 22 cities in Luzon, Visayas and Mindanao. It used multi-stage random sampling and had a margin of error of plus-minus 2 percentage points.[2]

On December 22, 2007, survey results by Nielsen Media Research "Nielsen Media Index Study (Enhanced Wave 2)," covering the whole year of 2007, showed that the Philippine Daily Inquirer (parent company of INQUIRER.net) was the choice of 53% "of those who said they had read a broadsheet" with 1.3 million readers. Manila Bulletin came second with 47 % (1.17 million readers), while the Philippine Star was third with 42% (1.05 million readers). Nielsen survey also showed that the Sunday Inquirer Magazine, led in its category, with 39% readership, Panorama came in second with 35%, while Starweek was third with 12%.[3]

[edit] Filipino of the Year

The Inquirer annually names a Filipino of the Year, honoring a living Filipino who has made the most positive impact on the life of the nation.[4]

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[edit] See also

[edit] External links