Peugeot 308

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For the Ferrari car, see Ferrari 308
Peugeot 308
Peugeot 308
Manufacturer Peugeot
Parent company PSA Peugeot Citroën
Production 2007–present
Predecessor Peugeot 307
Class Small family car
Layout FF layout
Wheelbase 2610 mm (102.8 in)[1]
Length 4276 mm (168.3 in)
Width 1815 mm (71.5 in)
Height 1498 mm (59 in)
Related Peugeot 307
Citroën C4

The Peugeot 308 is a small family car produced by the French car manufacturer PSA. It was unveiled on June 5, 2007 and is the first car of the 008 generation of Peugeot models.

Loosely intended as the replacement for the Peugeot 307 (which remains in production), the new vehicle was based upon the old 307's chassis, while having a different bodywork and being slightly larger in size.

The Peugeot 308 currently holds the record of the most fuel efficient mainstream car, averaging 3.13 L/100 km (75 mpg–U.S. / 90 mpg–imp) over a distance of 14,580 kilometres (9,060 mi).[2]

Contents

[edit] Pre-launch

In the United Kingdom (a major market for Peugeot, and where some of their models are made), television adverts aired with the slogan "the drive of your life". The development code for the car was "Project T7"[citation needed].

The pictures set for official unveiling were leaked on May 31, 2007, a week ahead of schedule. Sales began in September 2007.

[edit] Body styles

Peugeot RCZ concept car
Peugeot RCZ concept car

A 2+2 coupé concept car development of the 308, the Peugeot 308 RC Z, was presented by Peugeot at the 2007 Frankfurt Motor Show. This coupé concept is 18 cm lower than the standard car. It has similar proportions to the Audi TT.

A station wagon concept version of the 308, the Peugeot 308 SW Prologue, was also unveiled at the 2007 Frankfurt Motor Show. In February 2008 the production version was announced, to go on sale in the UK in June that year. The finished product went on show at the 78th International Geneva Motor Show in March 2008.

A cabriolet with a retractable hardtop is also expected to eventually arrive and replace the Peugeot 307 CC. Cost is predicted to be around £20,000, to compare with other small executive coupés.[citation needed]

[edit] Market positioning

In the UK, the basic 308 1.4 litre 3-door hatchback is expected to retail at around £12,000 — a similar price to the equivalent 307 that it replaces. It is cheaper than the Honda Civic, similarly priced to the Volkswagen Golf, but slightly more expensive than the Ford Focus and Vauxhall Astra.

[edit] Hybrid diesel-electric powertrain

Robert Bosch GmbH is supplying hybrid diesel-electric technology to Peugeot 308.[3] A prototype 308 equipped with this technology was displayed in the Frankfurt car show '07.

[edit] References

  1. ^ Peugeot 308. autocar.co.uk. Retrieved on 2007-11-17.
  2. ^ Peugeot 308 Fuel Economy World Records
  3. ^ Bosch says it has contract for diesel-hybrid parts - Automotive News Europe

[edit] External links

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« previous — Peugeot, a marque of PSA Peugeot Citroën, road vehicle timeline, 1980s–present
Type 1980s 1990s 2000s
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
City car 106 107
Supermini 104
205 206 207
Small family car 305 309 306 307 308
Large family car 405 406 407
Executive car 505
604 605 607 608
Leisure activity vehicle Bipper
Partner Partner II
Mini MPV 1007
Large MPV 806 807
Crossover 4007