Peter Pan (peanut butter)

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Peter Pan is a brand of peanut butter produced by ConAgra Foods and named after the J.M. Barrie character. The product was introduced by Swift & Company in 1920 under the name "E. K. Pond". The product was renamed in 1928. Originally packaged in a tin can with a turn key and re-closable lid, packaging was changed to glass jars because of metal shortages during World War II , and later to plastic jars.

Peter Pan Peanut Butter is sold in several varieties: Crunchy, Creamy, Honey Roasted, Reduced-Fat Creamy, Reduced-Fat Crunchy, and Reduced-Sugar Creamy.

The product was the main ingredient in Frankford Candy & Chocolate Company's now-discontinued product, Peter Pan Peanut Butter Cups.

Past spokesmen for Peter Pan have included actor Mark Linn-Baker and game-show host Art James.

In late August 2007, it was announced that Disney's version of the Peter Pan character will become the mascot for Peter Pan Peanut Butter, alongside many other characters from Disney's 1953 animated film version to appear in their new advertising campaign, possibly in 2008.

[edit] Recall

Recalled jar of Peter Pan with "2111" product code.

In February 2007, Peter Pan and some Great Value (Wal-Mart's store brand) peanut butters were linked to 425 cases of salmonella across the United States. Centers for Disease Control and Prevention officials believe this is the first salmonella outbreak involving peanut butter to occur in the United States.

The recall involved both Peter Pan and some Great Value peanut butter with a product code starting with the digits "2111."^[1] The recall included all ConAgra produced peanut butter sold in the United States since October 2004.^[2] On April 5, 2007, the company announced it had traced the source of the salmonella to a leaky roof and sprinkler in its Georgia plant. Peter Pan products returned to stores in late August 2007.^[3]

[edit] Taglines

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Doesn't stick to the roof of your mouth!
America's favorite.
Eat some peanut butter any time you can, but only if it's Peter Pan.
Picky people pick Peter Pan peanut butter, it's the peanut butter picky people pick.
Clap your hands! If you believe in peanut butter, you gotta believe in Peter Pan!
The simple pleasure you never outgrow.
The peanut butter eater's peanut butter.^[4]