Peter Moore (business)

From Wikipedia, the free encyclopedia

Peter Moore
Peter Moore at Xbox Cup 2006
Born	1955 Liverpool, England
Occupation	President of EA Sports division of Electronic Arts

Peter Moore (born 1955 in Liverpool, England) is best known for his position as Corporate Vice-President of Microsoft's Interactive Entertainment Business division, which includes the Xbox and Xbox 360 game consoles. Moore announced his resignation from Microsoft on July 17, 2007 to take over EA Sports division of Electronic Arts California.^[1]

1 History
2 External links
3 References

[edit] History

Moore holds a Bachelor’s Degree from Keele University, England, and a master’s degree from California State University, Long Beach.

[edit] Sega

After working for Patrick USA, the U.S. subsidiary of the popular French company, and then Reebok, Peter Moore rose to prominence at Sega, being a big figure in the company's North American operations during the Dreamcast era. Moore played a pivotal acting role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At the time of leaving, Moore was president and COO of Sega of America.

[edit] Microsoft

In 2003, Microsoft hired Moore to help the Xbox compete with other next generation consoles. Microsoft CEO Steve Ballmer had been frustrated by the low market share of Xbox (then stalled at 23% in the United States), and heavily courted Moore based on his experiences with the Sega Dreamcast.^[2]

[edit] Electronic Arts

On July 17, 2007, Electronic Arts announced that Peter Moore would be leaving Microsoft to head the sports division at Electronic Arts.^[3] Moore reportedly wanted to move back to the San Francisco Bay area to live with his family, which was possible with EA. His position as Vice President of Interactive Entertainment Business at Microsoft was filled by Don Mattrick.^[4]

[edit] Miscellaneous

Peter Moore is also famous for having tattoos of Halo 2 and Grand Theft Auto IV that he used when announcing the respective games. However, while the Halo 2 Release date became a reality, the release date of Grand Theft Auto IV (Originally October 16th, 2007) did not. Some sources claim that the Halo 2 tattoo was not permanent ^[5] and others have reported that Moore still has it.^[6] It is unknown if the Grand Theft Auto IV tattoo is permanent.

Moore also reportedly endorsed the Wii console as an alternative over the PlayStation 3, claiming that for the price of one PlayStation 3 (US$600 at the time), the consumer can buy both the Xbox 360 and Wii.^[7]^[8]