User:PerformanceResearch
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"Performance Research" was organized in 1985 to provide quantitative and qualitative measurement and evaluation of sports marketing programs to corporate sponsors and their agencies.
Performance Research has been conducting sponsorship research for over twenty years. Their NASCAR research has led them to be referred to as the "Leading experts in understanding the NASCAR fan" by The Wall Street Journal, and as the "Guru's of NASCAR fan demographics" by USA Today.
Their years of sponsorship experience have helped them develop a good working relationship with sports officials, which enables them to procure the necessary research permission and credentials more efficiently and more effectively than a standard research house. Their experience also extends beyond just sports; Performance Research has experience in assessing corporate programs in hundreds of sponsored events. Including: Concert tours - Fairs and festivals - Theme parks - Ice shows Parades - Museums and exhibits - Movie theaters.
Performance Research uses traditional qualitative and quantitative techniques for data collection, which include: On-Site Personal Interviews - Re-Contact Interviews - Video Research - Telephone Interviews - Online Surveys/Internet Research - Qualitative Interviews / Focus Groups.
Performance Research specializes in only sponsorship and event research. Every day, 365 days a year, Performance Research is conducting sponsorship or event related studies. Their uniqueness comes from their ability to not have to subcontract, everythin is done by and in-house staff who are trained, insured and confidentially bonded and experienced interviewers.
Performance Research has also developed working relationships with nearly all sponsorship venues, giving them access to many events that the sponsor may not be equiped to provide.
Performance Research is not affiliated with any advertising or sponsorship agency, sport, or governing body, and can be trusted to provide completely objective and reliable data.
tags: event evaluation, sport sponsorship, independant studies, sports evaluation, market research, sports research, performance research.
