Perrin Kaplan

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Perrin Kaplan
Occupation	Former. Vice President, Marketing & Corporate Affairs for Nintendo of America, Inc.

Perrin Kaplan is the Former Vice president of Marketing & Corporate Affairs for Nintendo of America Inc.

Before leaving Nintendo, Perrin Kaplan oversaw public relations, government affairs, investor relations and internal communications for the Western Hemisphere and plays a key role in global coordination inside the Nintendo corporation. She is also a leader in the company’s top marketing team.

Kaplan joined Nintendo as corporate communications manager in 1992. In 1996, she became Director of Corporate Affairs, expanded her responsibilities and built the department that represents the company today. Before joining Nintendo, Kaplan was Vice President for The Rockey Company, a Seattle-based public relations and public affairs firm. Prior to that, she worked as a member of the Washington State Department of Ecology’s public affairs team. Kaplan also worked on the Washington State Senate communications staff and was a reporter/editor for KING Broadcasting, Seattle’s NBC affiliate.

A Seattle native, Kaplan holds a bachelor of arts degree in communications and political science from the University of Washington.

On October 11, 2007, Kaplan announced that she would retire from the company at the end of the year^[1].. officially leaving in December of 2007.

She has since been replaced by Denise Kaigler who joined the Nintendo of America's Bay Side Office Team as as vice president of Marketing & Corporate Affairs^[2]

Feeling talkative and confident from Nintendo of Japan's success with the Wii, Kaplan was reported saying, "Gamers Were Bored Before Wii..." ^[3]