Perodua

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Perodua
Type	Limited company
Founded	Established 1993
Headquarters	Rawang, Selangor
Industry	Automotive
Products	small compact car
Employees	10 000
Website	http://www.perodua.com.my

Perodua, acronym of Perusahaan Otomobil Kedua Berhad (in English, Second Automobile Manufacturer Limited Corporation) is Malaysia's second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994.

Perodua mainly produces small-compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Besides the UK and Singapore, Perodua also exports their cars to Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Lebanon, Qatar, Saudi Arabia, Syria, and Fiji in small numbers by local dealers.

Perodua does not actually produce any in house designs or engineering for the main components (i.e engine, transmission). All Perodua cars are badge engineered from Daihatsu. Daihatsu owns a majority stake in Perodua^{[citation needed]} and in turn is itself now a subsidiary of Toyota Corp. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.

1 The Perodua Logo
2 Corporate Info
3 List of models
4 See also
5 External links

[edit] The Perodua Logo

The original Perodua logo

Perodua organised a logo competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara.

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become more fluid and dynamic -- to represent excellent quality and reliability. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world.

[edit] Corporate Info

As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the recently introduced Perodua Myvi, which sold 80,327 units in 2006, outselling its rivals best selling car, the Proton Wira, which only sold 28,886 units in Malaysia. In 2006 and 2007, Perodua became the best selling car company in Malaysia.

Perodua is set to become the largest compact carmaker in South-East Asia. It currently has capacity to make 200,000 cars annually. By July 2007, it is expanding to 240,000 per year. In October 2005, it had produced a cumulative total of 1 million cars.^[1]