Pernod Fils

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A vintage Pernod Fils ad. Note the Swiss emblem on the bottle. Absinthe originated in Switzerland.

Pernod Fils (pronounced [pɛʁnoˈfis]) was the most popular brand of absinthe prior to 1915, the year absinthe was banned throughout most of Europe. Like most absinthe, Pernod Fils was produced by macerating the herbs wormwood, fennel, melissa and anise in high-proof grape spirit in a copper alembic where they were then distilled, to produce a transparent liquor. Part of the distillate was then steeped with more green-colored herbs, such as hyssop and petite wormwood, to produce a green colored liquor that was then filtered and mixed with the main part. This was mostly to impart additional flavour and aroma to the absinthe, but also had the additional benefit of enhancing its visual appeal. The final product was roughly 68% alcohol. The predominant flavor in Pernod Fils, like all absinthe, was anise, which has a pronounced liquorice taste.

This absinthe brand's roots can be traced back to 1792, which makes it the oldest of all of the brands of liquors we call absinthe today. According to legend, it was in this year in Neuchâtel, Switzerland that Dr. Pierre Ordinaire worked out a wormwood liqueur made with anise, melissa, and chamomile. The recipe then came into the hands of Henri Louis Pernod through the means of a business deal and in 1797 he and Daniel Henri Dubied opened the first absinthe distillery in Couvet, Switzerland.

Pernod later built another distillery in Pontarlier, France in 1805. This then set the tone that caused Pontarlier to forever be one of Europe's most famous absinthe towns. Soon after the plant's opening in Pontarlier, a string of knock-off absinthe brands appeared, including Pernot, Armand Guy, Oxygénée, and Terminus, among others. In 1901, a fire broke out at the factory, destroying the original distillery. A new, bigger distillery was built in its place. In its prime, the absinthe distillery was producing as much as 30,000 liters of absinthe per day.

A shot of the Pernod Fils factory in Pontarlier, dated 1905.

With the new temperance movement growing around the world, many prominent French politicians and scientists turned their interest to France's new, most popular alcoholic beverage: absinthe.

By the late 1800s, France's rate of absinthe consumption had topped 13 million liters of absinthe per year. Scientists conducted studies involving the exposure of pure wormwood essence to small animals. They found it to be a mild convulsant at high levels, and even though these tests were flawed because essence contains a much higher concentration of wormwood than absinthe, they pushed for the popular drink's ban across Europe. By 1915, absinthe was completely illegal throughout much of Europe, including France. All of the absinthe distilleries in Pontarlier and all over France had to then close their doors. This meant the demise of Pernod Fils in France.

However, Pernod, unlike many other absinthe companies, did not completely disappear. They opened new distilleries in Spain, where absinthe had never been formally banned. However, the drink never quite caught on as much as it did in Northern Europe, and by the late 1950s Pernod closed their Spanish factories. They also, along with many other former absinthe producers in France, produced what is known as pastis, which is an absinthe-like liquor (albeit with a different herb mix and production process), but without the wormwood. They did this with some success, leaving us with the modern French Pernod-Ricard company. It was drunk the same way as absinthe, using a tall, goblet-style glass, a pitcher of ice water or a fountain, a sugar cube, and a slotted spoon, on which the sugar cube is placed and disintegrated into the water (modern usage simply dilutes the pastis with cold water).

Today, with the legalization of Thujone and Absinth Wormwood in alcoholic beverages in the European Union, Pernod-Ricard has attempted to recreate what they thought would be the new Pernod-Fils absinthe. However, taste trials with the drink reveal it to be more akin to its cousin, the pastis, than the actual pre-1915 French absinthe. With absinthe gaining some commercial stardom by appearing in a range of movies, including From Hell, Euro Trip, Bram Stoker's Dracula, and Moulin Rouge!, the new Pernod absinthe has had some moderate success throughout France and other countries in the EU. Other modern brands have also appeared with varying success rates. The sale of absinthe was made illegal in the United States in 1912. In 2007 laws were relaxed to permit absinthe with less than 10ppm of thujone. ^[1]