Performics
From Wikipedia, the free encyclopedia
| Performics | |
|---|---|
 |
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| Type | Private |
| Founded | Chicago, Illinois (1998) as Dynamic Trade |
| Headquarters | Chicago, Illinois |
| Key people | Stuart Frankel, President Chris Henger, Vice President, Affiliate Marketing Nicholas Beil, Vice President, Sales & Account Management Stuart Larkins, Vice President, Search Jonty Kelt, Managing Director, Performics International |
| Industry | Affiliate marketing |
| Products | Affiliate network |
| Website | Performics.com |
Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company.
Performics provides both search engine marketing[1] and affiliate marketing services and is currently the 3rd largest affiliate network in the United States. When members of the industry refer to the "Big Three" affiliate networks, they mean the following 3 networks: Commission Junction/BeFree, Linkshare and Performics. [2]
Performics is based in Chicago, Illinois and has more than 300 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP, J. Jill, Jos. A. Banks, Kohl's, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, Sony, Intuit, Staples, Verizon Wireless, and Wyndham Hotels.
Contents |
[edit] Brief History
- Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
- Launched Search Engine Marketing Services in 2001
- Was acquired for $58 million (in cash plus an earn-out of up to $7 million) by DoubleClick in 2004[3]
[edit] Performics Modules [4]
iConnect - banner ads, text message pop-ups, and loyalty marketing promotions
iDirect - a direct mail tool that allows e-mail prospecting of over 100 million people who've opted in to receive special online offers
iSearch - combines search engine submission optimization with paid premium link placement in major online directories
[edit] Industry Benchmark
Performics 50 SEM Index - (see Q4/2005 Report)[5]
[edit] Ownership
Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for multi-channel marketers.
[edit] Major Competitors
- Advaliant a division of MediaTrust
- Commission Junction, a ValueClick Company
- Linkshare, a Rakuten Company
- Azoogle
[edit] See also
[edit] References
- ^ Cam Balzer/Performics (January 02, 2006), Search's Place in the Purchase Funnel, iMediaConnection.com, retrieved August 12, 2007
- ^ Affiliate Networks List, AssociatePrograms.com, retrieved August 12, 2007
- ^ The ClickZ Network (May 17, 2004), DoubleClick Acquires Performics, ClickZ.com, retrieved August 12, 2007
- ^ Bonny Georgia (September 25, 2002), Performics e-Marketing Suite, Ecommerce-guide.com, retrieved August 12, 2007
- ^ November 23, 2005, Performics/DoubleClick 50 SEM Index Q4/05, DoubleClick.com & News Flash, iMediaConnect.com, retrieved August 12, 2007
