People en Español
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| June 2007 Issue "Los 50 Más Bellos" featuring Angélica Vale, Adamari Lopez, Alejandro Sanz and Beyoncé Knowles. |
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| Editor | Armando Correa |
| Categories | Celebrity, human interest, Spanish-language magazines |
| Frequency | Monthly |
| First issue | 1996 |
| Company | Time Inc. (Time Warner) |
| Country |  United States |
| Language | Spanish |
| Website | www.peopleenespanol.com |
People en Español (People in Spanish) is a Spanish-language magazine published by Time Inc.(a division of Time Warner) that debuted in 1996, originally as the Spanish-language edition of its publication People. As of 2007, it is the Spanish-language magazine of largest readership in the United States, reaching 5.9 million readers with each issue.[1] Distinguishing itself from its English-language counterpart, People en Español's original editorial content combines coverage from the Hispanic and general world of entertainment, articles on fashion and beauty, and human interest stories.
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[edit] History
Time Inc., launched the Spanish-language edition of People Magazine in 1996. The company has said in The New York Times that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the slain Tejano singer Selena and the other featuring the hit television series Friends; the Selena cover sold out while the other did not.
Though the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content of the newer publication, People en Español over time came to have a mix of 90% original content and 10% translated material perceived by editors to have inter-cultural importance.[2]
Because the readership comprises Spanish-speakers of diverse backgrounds, the editorial staff goes to great lengths to use as neutral a variety of Spanish as possible. Staff member Betty Cortina told The Washington Post in 1996, "We police each other as we edit, making sure that we maintain a high-level, slang-free Spanish. We're trying to bust the myth that everyone wants a different kind of Spanish."
The magazine has received a number of accolades, including being named one of the "Most Notable Magazine Launches of the Past 20 Years" by Media Industry News - MIN [3]. Publisher Jacqueline Hernández[4] was named Adweek Marketing y Medios' Executive of the Year on April 1, 2006.[5] In March, 2007, People en Español was listed on Adweek’s Hot List “10 under 50” for the fourth consecutive year.
[edit] Special issues
Among the eleven issues that People en Español releases a year, there are several special issues including June's "Los 50 Más Bellos" (50 Most Beautiful), and December's "Estrella del Año" (Star of the Year). Special issues debuting in 2007 include February's "Los 100 Hispanos Más Influyentes" (100 Most Influential Hispanics) and November's "Sexiest Man Alive" issue, similar to People Magazine's established franchise.
[edit] Los 50 Más Bellos
Since 1997, every June issue celebrates the most attractive Latino stars from the world of film, television, music, sports and politics. The list began with the Spring 1997 issue as the "25 Bellezas" (25 Beauties). In 2004, then-editor Richard Pérez-Feria increased the list to 50 and renamed the issue "50 Más Bellos" (50 Most Beautiful), in line with the People Magazine franchise. For the June 2007 issue, then-editor Peter Castro selected the first non-Hispanic star to grace the Most Beautiful cover by placing Beyoncé Knowles along with 7 other Latin stars on the cover, and including her within the magazine as the 51st "honorary beauty."
Since 2002, the magazine has hosted an annual celebrity-attended event honoring the Most Beautiful in New York City during Television Upfront week in May. Telemundo produced a two-hour special around the event from 2003 - 2007.
[edit] Most Beautiful Cover Subjects
| Year | Cover Person | Notes |
|---|---|---|
| 2008 | Christina Aguilera; Dayanara Torres; Sofia Vergara; Angélica Rivera; Ivy Queen; Myrka Dellanos; Marlene Favela; Danna Garcia | Spread Cover |
| 2007 | Angélica Vale; Adamari Lopez; Alejandro Fernandez; Beyoncé Knowles; Mario Lopez; Candela Ferro; Barbara Bermudo; Ludwika Paleta | Spread Cover |
| 2006 | Jennifer Lopez | Spread Cover |
| 2005 | Paulina Rubio; Maria Celeste Arraras; Dayanara Torres; Gloria Estefan; Paola Rey; Daisy Fuentes; Sonia Braga; Inés Rivero; Karyme Lozano | Three Page Cover. Six different versions of the cover featuring "divas" in different order were produced for different regions. |
| 2004 | Juan Soler; Myrka Dellanos; Roselyn Sanchez; Barbara Mori; Nicholas Gonzalez; Michelle Rodriguez; Eduardo Verastegui; Luis Fonsi | Spread Cover |
| 2003 | Thalía | Final year to be called "Las 25 Bellezas" |
| 2002 | Paulina Rubio | |
| 2001 | Shakira | |
| 2000 | Juan Soler | |
| 1999 | Alejandro Fernandez | |
| 1998 | Carlos Ponce | |
| 1997 | Ricky Martin |
[edit] Estrella del Año
People en Español introduced the "Estrella del Año" (Star of the Year) issue in 2004, revealing the year's most unforgettable Hispanic personality, along with the significant events that defined the year. The release of this December/January issue is followed by a celebrity-attended event in Miami. In 2007, the magazine introduced the franchise as Estrellas del Año, honoring multiple entertainers that defined Hispanic entertainment.
[edit] Estrella del Año Cover Subjects
| Year | Cover Person |
|---|---|
| 2007 | Angélica Vale, Adamari Lopez and Kate del Castillo |
| 2006 | Adamari Lopez and Luis Fonsi |
| 2005 | Paulina Rubio |
| 2004 | Myrka Dellanos |
[edit] Exclusives
The magazine has been known to break world exclusives pertaining to Hispanic celebrities.
Puerto Rican actress Adamari Lopez gave the magazine a world exclusive for their May 2006 issue, speaking for the first time since her breast cancer diagnosis kept her away from the media. Lopez shared with the magazine's editors the details of battling her illness and her relationship with the popular singer Luis Fonsi.
In an exclusive interview in the March 2007 issue, Mexican soap opera legend Veronica Castro, spoke about her estranged son, singer Cristian Castro, and the real reason for the animosity with daughter-in-law, Valeria Liberman. The actress also discussed her disappointment when Cristian Castro caused quite a media stir after his reconciliation with his father, comic Manuel Valdés.
In late August, the magazine revealed that Cristian Castro had separated from his second wife. An exclusive interview was published in the October 2007 issue (on sale 9/3/07) with a cover line quoting "Quiero Ser Libre (I Want to Be Free)." [6] Despite personally speaking to the magazine, Castro later denied what he said in the interview and hiding the divorce suit he presented in Miami. Castro emphasized that he will always lie to the press about his personal life. "I don't want the press to know about my personal life. I'm not here to share it; I'm here to sing. I will always lie to the press. Always expect lies about my personal life." He has since admitted to filing for divorce, but withdrew papers the next day.
[edit] Peopleenespanol.com
Peopleenespanol.com is the accompanying website of the magazine, delivering hourly updates of the latest Hispanic celebrity news, photos, gossip, fashion and beauty. In January 2007, the Los 100 package and Veronica Castro exclusive generated 5,845,917 page views. In April 2007, a bilingual version of the site was developed for the first time, debuting with the launch of "Los 50 Más Bellos" 2007 exclusive content.[7]
On May 24, 2007, Peopleenespanol.com was the first international media outlet to break the news that Colombian singer Juanes and his wife Karen Martinez had separated
On October 19, 2007, Peopleenespanol.com was redesigned and relaunched with new content channels and video player.
[edit] Official title
The company usually gives the title in all capital letters as PEOPLE EN ESPAÑOL when being discussed in Spanish (including on its own website). Any references in English are as People en Español (including on the company's own media kit). This follows English-language conventions of capitalization, as the Spanish language does not capitalize proper nouns relating to nationality or language.
[edit] Notes
- ^ People en Español, Echo Media
- ^ "At People, learning to speak Spanish wasn't so easy," Media Life Magazine, December 1999
- ^ The Hottest Magazine Launches: People en Español, min, 2006
- ^ Grad Named Head of ‘People en Español’, Tufts University
- ^ ADWEEK's Marketing y Medios Executive of the Year - Jacqueline Hernandez-Fallous, ADWEEK, April 2006
- ^ PeopleEnEspanol.com - Cristian Castro
- ^ People en Español: English Home Page
