Penelope Trunk

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Penelope Trunk (born Adrienne Roston in 1966) is an American writer who examines the increasingly blurred lines between work and life. Her columns appear in the Boston Globe and, until December 2007, on Yahoo Finance. Her syndicated column has run in more than 200 publications. She is the author of Brazen Careerist: The New Rules for Success (Warner, May 2007). She is also the author of the blog Brazen Careerist.

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[edit] Biography

Trunk was born Adrienne Roston in Boston, Massachusetts. She attended New Trier High School while living in Wilmette, Illinois. She was awarded a Ford Foundation fellowship and earned a BA in history from Brandeis University in 1990. In the early 90s, she played on the Women’s Professional Beach Volleyball tour with a highest place finish of 17th at nationals.

From 1994 to 1995, Trunk attended Boston University and studied creative writing. There she wrote one of the first hypertext novels under the name Adrienne Eisen. (According to her blog, she also used the name Adrienne GreenHeart at or around this time.) She received the New Media Invision award, and was made a member of the Electronic Literature Organization.

[edit] Career

Trunk's business experience came from her work at early Internet businesses including one of the first online ordering systems at Ingram Micro, and one of the first subscription software businesses at CyberMedia. She founded two companies: Math.com and eCitydeals.

Trunk began writing professionally in 1999 at eCompany magazine about her own life as an executive. She has been a career columnist at Business 2.0 magazine, Bankrate.com and Yahoo! Finance. She is a columnist at the Boston Globe, and her syndicated column has run in more than 200 publications worldwide. Content for her column is often drawn from her blog, Brazen Careerist. Trunk’s decisions about her own career have been written about in Time and The Guardian. She has also been published in Madison Magazine, a regional publication in Madison, Wisconsin, where Trunk has lived since 2007.

Trunk also creates content for several other websites. Yahoo had licensed some of her content, but terminated her contract in December, 2007. Trunk writes in her blog: " It turns out that financial content gets a higher CPM (advertising rate) than career content. So while my column has a lot of traffic, Yahoo sells my career column to advertisers as part of the Yahoo Finance package, and I bring down the CPM of the whole package.

Trunk's books include Brazen Careerist: The New Rules for Success (Warner, May 2007) and a forthcoming book about entrepreneurship to be published in early 2009 by CrownBusiness, a division of Random House.

In early 2008, the Brazen Careerist website was expanded as a company, and brought together more than a hundred bloggers from Generation Y who write on subjects ranging from career advice to politics.

[edit] Works

[edit] Books

Trunk, Penelope (2007-05-25). Brazen Careerist: The New Rules for Success. Business Plus, 224. ISBN 0446578649. 

[edit] References