PEL (Pakistan)
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Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with AEG of Germany. In October 1978, the company was bought by the Saigol Group of Companies. Since its inception, the company has always been contributing towards the advancement and development of the engineering sector in Pakistan by introducing a range of quality defined goods and by producing hundreds of engineers, skilled workers and technicians through its apprenticeship schemes and training programs.
The company comprises two divisions:
- Appliances Division
- Power Division
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[edit] Appliances Division
PEL’s Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing especially.
[edit] PEL Air Conditioners
PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Ever since their launch, PEL air conditioners have a leading position in the market. PEL air conditioners cooling performance has been tested and approved by Copeland and ITS United States. With the shift of users preference from window type to split type air conditioners, PEL has started manufacturing split-type air conditioners.
[edit] PEL Refrigerators
The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. Like the air conditioners, PEL's refrigerators are also in great demand. Today, PEL Crystal has 30% market share. Its cooling performance is tested and approved by Danfoss, Germany and its manufacturing facility is ISO 9002 certified by SGS Switzerland.
[edit] PEL Deep Freezers
PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of Italy. Because of durability and high quality, PEL deep freezers are the preferred choice of companies like Unilever.
[edit] Power Division
PEL Power Division consists of three plants. These are Energy Meter Plant, Transformer Plant, and Switch Gear Plant. All these plants are now ISO 9001:2000 Certified.
PEL Power Division manufactures energy meters, transformers, switch gears, Kiosks, compact stations, and shunt capacitor banks. All these electrical goods are manufactured under strict quality control and in accordance with international standards.
PEL is one of the major electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electric Supply Corporation (KESC), which are the largest power utilities in Pakistan.
Over the years, PEL electrical equipment has had been used in numerous power projects of national importance within Pakistan. PEL has the privilege of getting its equipment approved and certified by well-reputed international consultants such as, Preece, Cardew and Rider, England, Harza Engineering Company, USA, Snam Progeti, Italy, Societe Dumezm, France, Miner & Miner International Inc. USA, and Ensa, France.
In spite of stiff competition from emerging local and multinational brands, PEL Group's appliances and electrical equipments have remained in the spotlight due to constant innovation. Strategic partnership with multinationals of repute have enabled the PEL Group to incorporate new technologies into existing product ranges, thus giving the Pakistani market access to innovative, affordable and quality products.
Ali Bin Zahid, a student at the University of Waterloo, did a co-op job in the Power Division at PEL. The problem is Ashal Usama was far better in the job and quickly became the CEO and CFO and CIO of the entire company.
