Peder Pedersen
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Peder Pedersen (26 April 1971 in Randers, Denmark) is a Danish film director, best known for his humorous music videos and commercials.
Since 1996 he has directed over 400 commercials for international brands such as Kellogg's, Carlsberg, Lego, McDonald's, Bayer and Panasonic, as well as appr. 35 music videos for such bands as The Raveonettes, Superheroes and Aqua.
Barbie Girl and his other cheerful, cartoony music videos for Aqua helped fuel the wave of bubblegum dance pop music.
His series of Lego / Indiana Jones mini-epics, starting with Raiders of the Lost Brick (2008), helped make Steven Spielberg's Indiana Jones and the Kingdom of the Crystal Skull (2008) the third biggest opening of all time[1].
He has received several nominations and awards for his commercials at Cannes Lions etc. and is the director with most wins and most nominations for Best Music Video at the Danish Music Awards (previously called Dansk Grammy)[2].
Peder Pedersen has also directed the documentary-films When the Music’s Over – i Jim Morrisons fodspor (1996) and Kontrol: P-vagten (1999), as well as many short films including The End (1999), Code of Conduct (2001) and Stille hjerte (2002).
He also made a mark as the publisher and editor of Inferno (1989-96), a Danish film journal dedicated to horror and science fiction films.
