Peak Performance
From Wikipedia, the free encyclopedia
Peak Performance is the name of a sports clothing brand from Sweden.
Peak Performance was established in 1988 as ski clothing company, in the ski-town of Åre, Sweden, by two of Sweden's top downhill skiers, Stefan Engström and Peter Blom. They were together an excellent team, Stefan had worked in the clothing business. Peter had an advanced business degree and experience of a popular ski magazine in Sweden. The company has since expanded into producing clothing for other sporting including golf and biking and fitness and Peak Performance clothing can be found in over 20 countries in Europe, Canada and Dubai.
They use Gore-Tex and Windstopper material.
Today, most of Peak Performance’s marketing is achieved through sponsoring. The company is the force behind the biggest ski movie contest of all time, the VAST Awards by Peak Performance. Skiers like world star Henrik Windstedt and Stina Jakobsson and golf pros like Helen Alfredsson, captain of the European Solheim Cup Team and Fredrik Jacobson are two of the Peak Friends.
Since 1998 it has been an independent brand of IC Companys, previously Carli Gry.
