Peach Drop (Atlanta, Georgia)
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- For the cough medicine, see throat lozenge.
The Peach Drop is the name for the downtown Atlanta New Year's Eve celebration. It is so called because a giant replica of a peach is dropped in the style of a time ball, in a similar style to the ball drop in Times Square (New York City).
It is held each year on December 31 at Underground Atlanta.
The event draws "tens of thousands" of viewers each year, according to a press release[1] from the organization. This would place the Peach Drop as the largest such celebration in the Southeastern United States (as it proudly proclaims) and the second or third largest event of its kind in the United States, behind the famous Times Square Ball and very close to the 40,000[2] that the 97 Rock Ball Drop of Buffalo, New York draws each year.
A television broadcast of the event is packaged and syndicated on stations across the country in addition to airing live on WATL.[3]
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