PCGG

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Advertisement for Steringa Idzerda's broadcast.
Advertisement for Steringa Idzerda's broadcast.

PCGG was the callsign of a radio station operated by the Dutch engineer Hanso Schotanus à Steringa Idzerda and was on air from his home in The Hague, the Netherlands from November 6, 1919 until November 11, 1924. This station is arguably known as the first commercial broadcaster.

Idzerda was granted his broadcasting license on August 14 1919, which was officially limited to experimental radio communications between The Hague and Eindhoven. On November 6 he started his first official broadcast of the show "Radio Soirée-musicale", the details of which were advertised in a local newspaper. The main goal of his broadcasts, initially, was to sell the radio receiver equipment his company, NV. Nederlandsche Radioindustrie, produced.

It is believed the microphone and transmitter setup he used would have been the same or similar to the technique he later patented on February 24, 1924.

From 1919 to 1924 he made regular evening broadcasts several times per week. Because of the popularity of his broadcasts, proved by the amount of listener correspondence, he managed to secure sponsorship, some from as far afield as England.

After he got into financial trouble, his license was revoked on November 11, 1924 and his company was declared bankrupt a month later.

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