Pauric Sweeney

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Pauric Sweeney (born 1973), is a London-based Irish fashion designer.

1 Early life
2 Fashion career
3 References
4 External links

[edit] Early life

Sweeney was born in County Donegal, Ireland in 1973. He boarded at Blackrock College as a student, and later trained as an architect at Temple University in Philadelphia. He left his undergraduate studies early and relocated to east London, where he started his first studio and gallery space named Root.

[edit] Fashion career

Root began as a studio and gallery for the young designer (and his co owner Ali Carey), located in the Truman Brewery building on Brick Lane, the space evolved into a showcase for Pauric’s avante garde designs. Moving from furniture design to jewelry, the designer drew upon his training as an architect to begin working with diverse materials and techniques. He quickly caught the attention of leading stylists and his work began to be featured in magazines such as Visionaire, I-D, The Face, Vogue and Purple magazine.^{[citation needed]}

Sweeney presented his debut collection at The Lourve during Paris Fashion Week in 2000, his designs were called the ‘New London Look’ and his fashion career launched to critical acclaim.^{[citation needed]}

Sweeneys designs featured on day 5 of the 2002 London Fashion Week. ^[1]^[2]

He won the New Generation Award Sponsorship for two seasons.^[3]^[4]

He presented his last ready-to-wear collection ‘Svccvbvs’ at The Royal Opera House in October 2004.

Pauric Sweeney Bags, was launched in 2005. In the summer of that year the designer moved his atelier to Florence, Italy, to work closely with prestigious Italian tanneries and master craftsmen.

Pauric Sweeney is widely considered the best emerging designer in his field.^{[citation needed]}

Celebrity clients include Hollywood actress and the new face of Miu Miu, Lindsay Lohan, ^[5], entertainers Madonna ^[6] Courtney Love, Pink and others.

The designer has been courted by luxury fashion companies including Givenchy, Loewe, and Christian Lacroix.^[7] His handbags are available in the United States through LuxCouture ^[8].

The London Business School commissioned and published a case study on the brand.